Best Western to open Sam Roi Yod, Pranburi, Thailand in December

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. March 26, 2009

MARCH 26, 2009 - Best Western International has announced the December 2009 opening of a new built modern-contemporary style resort on the Gulf Coast of Thailand, just beyond the boundary of one of Thailand's most spectacular national parks, Sam Roi Yod.

The area boasts all the classic tropical seaside elements, coupled with spectacular views and teeming wildlife of unspoiled mountains, forests, caves and rivers. Best Western Sam Roi Yod is a full-amenity, 76-room property with optional family suites located in Pranburi, about 35 km south of Hua Hin, or a 3.5-hour drive from Bangkok.

The resort is set amidst a natural coconut grove at Sam Roi Yod Bay, just three minutes from the beach and adjacent to the park. Deluxe amenities include everything adventurous but comfort-loving vacationers seek, including a swimming pool and a choice of three quality dining outlets offering Italian, Mediterranean/Thai and South American grill cuisine. A Bhuvana my spa, Best Western's unique results-oriented spa brand, is also offered, as are fitness facilities and a tennis court. Broadband high-speed internet access is available on demand. Guests' business needs are facilitated with a private meeting room, open air ball room and business center.

'With so much of Thailand's spectacular coastline still to be explored, Best Western is in the process of expanding its resort profile to select rising-star beach destinations around the country,' revealed BWI vice president international operations - Asia, Glenn de Souza.

Besides this new hotel in Pranburi, Best Western coastal portfolio so far includes three hotels in Phuket, three in Krabi and two in Pattaya. Several more Best Western beach resorts will open along the East Coast on the Gulf of Thailand within 2009.

Mr. de Souza said that Best Western sees Thailand's opposite coast to the Andaman as having particular promise as it is attractive to both domestic and regional/international travelers as an alternative to more familiar but overcrowded destinations.

'The figures tell the story. Over the past difficult year, domestic visitors to destinations on Thailand's Gulf Coast have risen 30%. International numbers have fallen by 10% but that is still substantially less than the declines elsewhere,' the executive noted.

'Best Western Sam Roi Yod will come as a fresh revelation with its quaint fishing village ambiance and pristine sea views,' he added.

As for the target market, the executive explained that Thai visitors are expected to make up a large proportion of the guest list, along with a core of long-stay European and Scandinavian families and retirees as well as other discerning travelers seeking something an extra bit special.