SMS|World XA Online Booking Engine

PAR Springer-Miller Powers Web Reservations with New Integrated Module

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. April 03, 2009

NEW HARTFORD, NY, April 2, 2009 - PAR Springer-Miller Systems, Inc. (PSMS), a wholly owned subsidiary of PAR Technology Corporation (NYSE:PTC) and the leading provider of guest-centric hospitality management systems, today released the SMS|World XA Online Booking Engine.

Websites play a critical role in revenue generation as today's travelers increasingly book leisure and business travel online. SMS|World XA, the next generation of online booking engine from PAR Springer-Miller Systems, integrates fully with the SMS|Host Hospitality Management System and provides an attractive, dynamic web booking engine that converts website visitors to guests.

All PAR Springer-Miller solutions center on the guest, including the new SMS|World XA. The property benefits from all of the advantages of a fully integrated system - reservations flow seamlessly to the SMS|Host system without incurring transaction-based fees. SMS|Host's robust packaging capability translates seamlessly to the website.

"Extending our guest-centric philosophy of hospitality system design to the web is the basis of SMS|World XA," commented Robert Selwah, Vice President, Product Development for PAR Springer-Miller Systems. "Providing our clients with these capabilities will enable their website to drive revenue through a low-cost channel."

"Distribution represents the driving force behind hospitality industry performance today," remarked Tasha McKenzie, Product Manager for SMS|World XA. "We focus on finding ways for our customers to drive more reservations through their direct channel as well as marry the efficiencies of a single point of management for rates and availability with a booking engine that puts the guest in control of their reservation experience."

"For our property, the ability to hard block units via the web was a must have feature for our property as all of our island homes are unique," remarked Benjamin Norman, Web/Application Developer for Bald Head Island. "The integration of our online reservations with SMS|World XA and our SMS|Host system has made our operations much more efficient."

The extensive online merchandizing capabilities of SMS|World XA engage customers, build confidence, enhance guest satisfaction and most importantly convert window shoppers to customers. SMS|World XA supports unlimited images and videos, as well as detailed descriptions.

"From our experience, SMS|World XA is self-sustaining and requires minimal support from our IT team," remarked Chuck Marratt, Director of Information Technology for MTM Luxury Lodging. "Our reservations site looks clean and reflects today's web aesthetics. The web is our most important marketing channel; as such, images and video are our most significant online asset. Having complete control of the content enables us to make instant updates and changes, on our schedule."

Because many properties offer guests a complete experience that ranges far from solely lodging, SMS|World XA supports online reservations for classes and tours. Not only can a property use this feature to capture incremental revenue, but the guest benefits from planning an entire itinerary-based experience.

"SMS|World XA breaks new ground in online reservations, it gives our clients a competitive advantage in a competitive market and reinforces PAR Springer-Miller's position as the leading innovator of guest-centric hospitality solutions," remarked Selwah.