Trust International to Partner with TIG Global
CHEVY CHASE, MD / FRANKFURT, Germany, May 7, 2009 - In Trust International's continuing effort to maximize online revenue for hospitality clients, the company has formed a strategic partnership with TIG Global to enrich Trust's Web|Direct product offering with TIG Global's comprehensive Internet marketing services for hotels worldwide.
TIG Global provides custom e-marketing strategies for each of its clients and works closely with them to analyze results and continuously tweak their marketing plans for optimum return on investment.
"Consumers have increased their reliance on the Internet for travel research and bookings, so it is critical that a hotel's Web site and online marketing plan provide unrivaled visual appeal, technology, and user functionality to capture maximum revenue," said Richard Wiegmann, COO & Managing Director, Trust International. "With their proven record and custom approach, we are confident that TIG Global is best suited to meet our hotel clients' unique business needs and increase their online bookings."
TIG Global delivers conversion-focused, custom Web site design, hosting, and maintenance to the hospitality and travel industry. They also offer a comprehensive package of interactive marketing services that can be tailored to focus on a hotel's domestic or global target markets.
Key features of TIG Global's services include:
--Search Engine Optimization - prominently places the client at the top of the search engines for direct visibility.
---|Paid Search Marketing - captures traffic and directly delivers it to landing pages for conversion.
---|Strategic Linking and Online Advertising - delivers pre-qualified leads from a global base of media partners.
---|E-mail Marketing - communicates promotions to a list of interested customers to establish relationships and strengthen consumer loyalty.
"We're excited to have the opportunity to enrich Trust's Web|Direct and their powerful Internet booking engine technology Trust|Booker 2.0 with our tailor-made emarketing services to ultimately increase hotels' online bookings and revenue," said Fred Malek, TIG Global CEO and Co-founder. "We're pleased to add Trust's prestigious hotel clients to our extensive portfolio of clients worldwide who benefit from an enhanced online presence and functionality."
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
