The Broadmoor Honored with Five Diamonds for 30th Consecutive Year

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. October 14, 2008

COLORADO SPRINGS, CO, November 11, 2005. The venerable 'Grande Dame' of the Rockies, The BROADMOOR in Colorado Springs, was honored once again by the American Automobile Association with the coveted Five-Diamond Award for Excellence. One of only three Colorado properties to receive the AAA's top designation, The BROADMOOR has held the Diamonds every year since the awards were started in 1976. Only two other US properties have been honored for as long.

"We are extremely honored to, once again, be the recipient of the AAA Five-Diamond award," said Steve Bartolin, president of The BROADMOOR. "To have an outstanding 30 year run as an AAA Five-Diamond winner is a true testament to our superlative staff and speaks strongly to our commitment in providing the best in service to our guests - and to our community."

According to AAA, the Diamond Ratings represent a combination of the overall quality, the range of facilities, and the level of services offered by a property. These widely recognized and trusted symbols help AAA members choose lodgings that will meet their needs and expectations.

AAA Tourism Editors are responsible for determining a property's diamond rating based on established standards. These criteria are established with input from our trained professionals, AAA/CAA members, as well as various lodging industry professionals.

AAA's Diamond rating criteria are broad guidelines to designate what is typically found at each rating level. The size, age, and overall appeal of an establishment are considered, as well as regional architectural style and design. Diamonds are assigned based on the overall guest impression rather than on individual criteria. Therefore, meeting all of the criteria in certain categories or failing to meet a few criteria will not necessarily affect the diamond rating.

The final factor in determining the diamond rating for a property is professional judgment. This is a very important part of the rating assessment. Tourism Editor expertise is based upon ongoing training and experience in conducting more than 850 evaluations a year.

What Defines a Five Diamond:

These establishments reflect the characteristics of the ultimate in luxury and sophistication. Accommodations are first class. The physical attributes are extraordinary in every manner. The fundamental hallmarks at this level are to meticulously serve and exceed all guest expectations while maintaining an impeccable standard of excellence. Many personalized services and amenities enhance an unmatched level of comfort.