Choice Promotes Alexandra Jaritz-Kendrick to VP Development Operations
SILVER SPRING, MD, January 23, 2006. Choice Hotels International, Inc. today announced the promotion of Alexandra Jaritz-Kendrick to vice president, development operations. Jaritz-Kendrick previously held the position of senior director, brand strategy.
In her new role, Jaritz-Kendrick will be responsible for identifying, developing and implementing key strategic and operational initiatives designed to drive incremental unit growth and optimize operating efficiencies. She will oversee all aspects of development operations including development marketing, market and feasibility analyses, and identifying and implementing industry best practices in the areas of business intelligence, technology support, sales tools/training and daily operating processes. In addition, Jaritz-Kendrick will be working closely with the vice presidents of development to help develop and implement development strategies.
"Moving Alexandra to the franchise growth and performance team was a strategic move for Choice Hotels," said David Pepper, senior vice president, franchise growth and performance. "By adding Alexandra, with her brand strategy background, to my team, we will be able to further build brand equity through strategic growth and additional focus on property level performance."
Jaritz-Kendrick joined Choice in 2001 and has held positions in the areas of strategy, brand management and operational effectiveness. Prior to joining Choice, Jaritz-Kendrick worked as a Consultant at Ernst & Young's Hospitality Services Group in New York. She holds an MBA from Duke University and a Bachelor of Science from Cornell University's School of Hotel Administration.
Jaritz-Kendrick's promotion is part of Choice Hotels' efforts to leverage talent in order to drive increased growth, profitability and loyalty within its franchise system.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
