Joie de Vivre Hospitality Named E-Marketer of the Year
by TravelCLICK and HSMAI at 49th Annual Adrian Awards
CHICAGO, IL, January 31, 2006. TravelCLICK Inc., a leading provider of hotel business process management (BPM) solutions, in conjunction with the Hospitality Sales and Marketing Association International (HSMAI), named Joie de Vivre Hospitality as the 2005 E-Marketer of the Year last night at the 49th Annual Adrian Awards Gala. Sponsored by TravelCLICK for four years, the E-Marketer of the Year Awards honor hoteliers who exhibit outstanding use of electronic channels to promote their property(s).
Joie de Vivre Hospitality, a group of 37 hotels in the San Francisco Bay Area, demonstrated superior e-marketing strategy and success in 2005. A compelling interactive hotel brand website and a user-friendly reservation booking application attracted new online business and gave Joie de Vivre a distinct competitive edge. Through its easy-to-use guest booking engine and the ability to seamlessly manage rates and inventory for special promotions or in response to changes in the competitive landscape, Joie de Vivre's website production grew by more than 35 percent in 2005.
TravelCLICK also recognized electronic marketing excellence with several regional E-Marketer of the Year categories.
Regional Award Winners are:
The Charles Hotel - North America
Hotel Emperador - Latin America
Pan Pacific Singapore - Asia/Pacific
The Steigenberger Den Haag Scheveningen Kurhaus Hotel - Europe/Middle East/Africa
Plus, in recognition of her creativity and innovation in e-marketing, Charlotte St. Martin was named the 2005 E-Marketer of the Year - Industry Achievement award winner.
"We were impressed by the creativity and the effectiveness of all entries this year - they illustrated the strategic importance of an integrated approach to electronic distribution from brand websites to the GDS," said John Hach, Vice President of eMarketing at TravelCLICK. "Each property successfully demonstrated e-commerce marketing excellence by driving business into the electronic channels that derive higher net revenues for the property."
E-Marketer award winners were selected based on booking performance and superior marketing strategy in electronic channels.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
