Success At Shine for Sue Hurdle
LONDON, UK, February 28, 2006. Sue Hurdle, Director of The Travel Foundation, has been crowned Public Sector Woman of the Year at the 2006 Shine Awards.
The ceremony took place yesterday evening, Tuesday 28 February, at the Jumeirah Carlton Tower Hotel in Knightsbridge, London. The SHINE Awards are the only awards in the travel, tourism and leisure industries, which recognise and reward outstanding work carried out by women in these sectors.
The Public Sector Woman of the Year award celebrates women within government departments, agencies, not for profit organisations and also non government organisations, who are significantly contributing to the success of their organisation and making considerable impact within their role.
Sue Hurdle established The Travel Foundation charity to encourage travel firms to support sustainable tourism. She has successfully driven this major new sustainable tourism initiative in the UK Travel Industry, where all previous initiatives to engage the mainstream Travel Industry had failed. Sue built a sustainable partnership with some key travel companies in 1998 and then brought in government, NGO's, trade associations and leading tour operators - First Choice, MyTravel, TUI-Thomson, Thomas Cook, Sunvil and a number of specialist operators - to create The Travel Foundation in January 2003, the first organisation of its kind in the world.
In 2005 the charity had already raised its first lb1 million. The Travel Foundation has completed successful programmes in Cyprus and The Gambia and has current programmes in Tobago, Mexico and Sri Lanka. There are now 70 companies engaged in The Travel Foundation's work.
Hurdle said, "I am delighted to have won this award - it is an accolade to both the company and the team and proves that sustainable travel is becoming a major part of the industry. We have big plans and high hopes for The Travel Foundation's programmes in 2006, and are looking to replicate those initiatives that have proven to be so successful elsewhere."
Derek Stevens, Chairman of the Travel Foundation, commented " Sue is very inventive and works hard to find solutions to every barrier, simply believing in the cause to do more to improve the lives of the people and places we love to visit." Runners up in the sector were Baerbel Kirchner, UK and Ireland Director of Dubai department of tourism and commerce marketing, London, and Petra Roach, Europe Sales and Marketing Vice-President of Barbados Tourism Authority, London.
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