UNWTO and OTA Collaborate to Reduce the Digital Divide
MADRID, Spain, March 14, 2006. The World Tourism Organization (UNWTO) and the OpenTravelTM Alliance (OTA) - the business leaders framework for information and communications technologies (ICT) standards in the sector, have joined together to strengthen the common language for electronic travel interactions at the recently concluded ITB travel show in Berlin.
Mr. John Turato, Chairman of the OpenTravelTM Alliance and VP of Cendant Car Rental Group said "OTA's partnership with the UNWTO will support and extend the global adoption of OTA specifications, facilitating the speed of ICT expansion". He added the partners would cooperate to develop support material for the standards for a worldwide audience to encourage their spread. "Our membership outside North America is growing, and partnering with UNWTO will allow us to meet the expectations of the worldwide tourism industry."
UNWTO will provide a global forum for adoption of OTA specifications and the OTA will act as the technical arm of the UNWTO in the area of travel related technology and specifications. Together they will seek to involve an increasing number of stakeholders and to extend the scope of existing XML standards.
The OTA and UNWTO will act as stewards of unified global travel standards/specifications, under WTO's UN structural umbrella and will strive to create an environment that will be inclusive of other standards bodies and tourism organizations.
When signing the Memorandum of Understanding, Mr. Francesco Frangialli, Secretary General of UNWTO said that "Our two organizations share a common view that open global travel standards are beneficial to the world economy, will aid in the reduction of the "digital divide" for the poorest countries and enhance prospects for development of tourism worldwide. We also share a belief that by uniting our efforts we will send a signal of public, private sector collaboration that others will embrace."
Note for editors: The OpenTravelTMAlliance
The OpenTravelTM Alliance is concerned about solving the problems inherent with connecting multiple systems within the complex travel distribution arena. The OTA's mission is to engineer specifications that make data transmission flow smoothly throughout travel, tourism and hospitality. The OTA creates, expands and drives adoption of open universal data specifications, including but not limited to the use of XML, for the electronic exchange of business information among all sectors of the travel industry. With a diversified membership representing influential names in all sectors of the travel industry, OTA is comprised of representatives from the airlines, car rental firms, hotels, cruise lines, leisure suppliers, service providers, tour operators, travel agencies, and trade associations. OTA working groups develop open internet-compatible messages, which are currently in use by companies across the travel spectrum. For more information, visit www.opentravel.org
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