Hilton Ads Target Gay Community
BEVERLY HILLS, CA, June 19, 2006. Demonstrating its continued commitment to diversity and inclusion, Hilton Hotels Corporation recently unveiled an ad campaign targeting the gay, lesbian, bi-sexual and transgender (GLBT) community.
The company is rolling out this first-time campaign beginning in a June issue of a major GLBT magazine and continuing throughout the summer with ads in other major GLBT publications, some of which will be distributed at gay and lesbian pride festivals this year.
YESDESIGNGROUP, recently retained as the "agency of record" for Hilton Hotels Corporation's Diversity Programs, created the ad and tagline, "Come as you are . . .Fabulous," for this campaign. "Our dedication to diversity goes hand in hand with our commitment to hospitality," said Floyd Pitts, senior director of diversity programs for Hilton Hotels Corporation.
"We want our name to be synonymous with hospitality to ALL people. Reaching out to the gay community is a natural extension of those values."
"We are particularly excited to work with Hilton Hotels Corporation and applaud their positive message of inclusion, a core value that we share," said Lori J. Posner, President of YESDESIGNGROUP.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
