Hawaiian Installs Datavision's Business Tools
Datavision to provide revenue management and CRM Tools for The Royal Kona Resort and The Royal Lahai
WESTON, FL, June 28, 2006. Datavision Technologies, the industry leader in business intelligence systems for the hospitality industry, has installed their DVEnterprise suite of products at Hawaiian Hotels and Resorts (Newbury Park, CA). The DVEnterprise suite collects and warehouses data from a variety of on-property systems, such as PMS, golf, spa, point-of-sale, sales & catering and payroll. Data from these disparate systems can then be viewed together in one integrated platform via Excel spreadsheets, browser based reports and highly graphical dashboards.
Glenn Hogan, Executive Vice President of Hawaiian Hotels & Resorts says, "Datavision is one of the best investments we've made in years. Their CRM and Revenue Management tools allow us to understand our business information in seconds compared to days, allowing us to manage more effectively and efficiently. The return on investment with Datavision was less than four months."
"Our Revenue Management (RM) and Customer Relationship Management (CRM) tools are designed to help hotels and resorts quickly identify their best customers, allowing them to maximize the value of their marketing dollars." says Sudharshan Chary, President of Datavision. "We're excited to install DVEnterprise at Hawaiian Hotels & Resorts, and aim to continue delivering significant business benefits to their operations."
Your marketing research at work
Every day, the marketing module extracts detailed information about each guest including name, address, email, phone number, etc. In addition, guest spending patterns are analyzed by extracting every posted revenue transaction (room revenue, telephone, business center, etc.) The module also extracts future bookings every day, keeping track of guests who have made bookings in the future.
With this set of criteria, you can build marketing campaigns to track the activity within the campaign period or those outside the campaign period. In addition, the data can be set against various per capita maps to view groups or geographic clusters.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
