TRX Targets Asia for Growth
JULY 3, 2006. TRX and Travelguru are forming a distributor relationship for TRX's RESX Online Booking tool.
Travelguru is distributing the RESX self-service reservation tool in India on a private-labeled basis. Travelguru has already successfully implemented one corporate account in India on the corporate online booking tool.
Travelguru, CEO and founder, Ashwin Damera commented, "We believe that combination of TRX technology and Travelguru's supplier relationships will translate into significant cost savings and convenience to our corporate clients. We are offering a complete travel management and advisory solution backed by tested technology and great supplier deals. This tie up with TRX will make Travelguru the first such travel solutions company to be able to address the needs of the corporate traveler effectively and consolidate that end of the market, too."
Per terms of the agreement, TRX also will provide consulting and advisory services to assist Travelguru with the implementation of TRX's CORREX automated processing and DATATRAX data integration technologies on a non- exclusive basis in Asia.
TRX Executive Vice President, Sales & Client Services, Shane Hammond commented, "We are aggressively pursuing global expansion and growth opportunities in India and throughout Asia. Our RESX distribution relationship with Travelguru is very exciting -- we believe it is the first of many successes to come with this strategic partner."
TRX announced an alliance agreement with China-based Oriel earlier this year to co-develop a transaction processing and payment solution in China. TRX also announced a business development relationship with Tata's India-based SWS to offer a joint travel processing and customer care offering to the global travel marketplace.
"According to many estimates, India's travel industry alone is expected to grow to a $32 billion market by 2008. TRX has been operational in Bangalore for two years -- we intend to continue to expand on our base of operations there and work with a variety of Asian firms to bridge global opportunities in the travel market place," said Hammond.
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