CheapCaribbean Licenses VRX's Hotel Content
Vancouver, Canada. (July 18th, 2005) - - VRX Worldwide Inc. (TSX-V: VRW) announced today that its wholly owned subsidiary, VRX Studios Inc. ("VRX"), has entered into a one year licensing agreement with CheapCaribbean.com Inc. ("CheapCaribbean") wherein CheapCaribbean will license VRX's Hotel and Destination Content for use on its website(s): www.cheapcaribbean.ca, www.cheapcaribbean.com and www.caribbeanhotdeals.com.
Under the terms of the license agreement, CheapCaribbean will have access to VRX's extensive library of virtual tours, still images, and interactive maps of the popular destinations, tourist attractions, and hotels in the Caribbean and Mexico. VRX's rapidly expanding library of Travel Content offers the most detailed and thorough coverage of destinations and hotels available, covering the popular destinations throughout the Caribbean, Mexico, the US, Canada, and Western Europe, and includes well-known hospitality brands such as Divi, Kimpton, Hyatt, Kessler, Couples, and Sandals. CheapCaribbean's license to VRX's Destination and Hotel Content is covered under VRX's standard licensing terms and includes the creation of a customized viewer.
CheapCaribbean's objective is simple - to offer the best information and lowest rates available for Caribbean hotels. CheapCaribbean provides detailed information on all the hotels that it offers and presents the information on a city by city basis. CheapCaribbean's powerful search capabilities present online consumers with the best information available for each of the thousands of hotels and hundreds of destinations it covers.
"Visual content is one of the most powerful, most reliable, and most effective ways to convey information to consumers," commented John Starkey, Vice-President of Business Development of CheapCaribbean. "In the search for the best visual content of destinations and hotels, we found none that were as detailed, simple to use, seamless, and effective as VRX's. VRX's Destination and Hotel Content is the best we have found anywhere and when combined with CheapCaribbean's wide selection of Caribbean hotel inventory, will go a long way toward building consumers' purchasing and trip planning confidence."
VRX's Hotel Program makes it possible for travel intermediaries, such as CheapCaribbean, to provide travel consumers with a consistent, high quality, in-depth view of hotels - views that consumers can rely on as being accurate and up to date at all times. Combined with VRX's Destination Content, consumers are now able to virtually explore the natural and man-made wonders of each destination as well as thoroughly review and compare their hotel options. VRX's Travel Content helps consumers book every vacation with greater confidence and certainty.
"CheapCaribbean is changing the way online consumers search and review accommodation options in the Caribbean," stated David MacLaren, President & CEO of VRX. "CheapCaribbean continues to raise the bar in their market and we believe our Destination and Hotel is a perfect compliment to their ongoing efforts to meet consumers' growing content needs. We look forward to working with CheapCaribbean and to helping them increase their share of the Caribbean travel market."
About CheapCaribbean
CheapCaribbean.com Inc., a wholly owned subsidiary of COMM Group Inc., is a leading provider of affordable vacation packages, all inclusive resorts, luxury hotels, and cruises to the Caribbean and Mexico. Partnering with some of the best-known hotel brands throughout the region, CheapCaribbean's goal is to offer travelers a quality product at the lowest possible price, provide the highest level of customer service, and keep the reservation process simple. At CheapCaribbean.com finding the perfect place to stay has never been easier - to find your Caribbean flight, hotel, cruise or vacation package, visit www.cheapcaribbean.com
About VRX
VRX Studios Inc., a wholly owned subsidiary of VRX Worldwide Inc. (www.vrxworldwide.com), is the world leader in producing and syndicating high quality, web-ready visual content that educates, inspires, and compels travel consumers. Leading travel brands such as Carnival, Hyatt, Virgin Holidays, Southwest Vacations and many more rely on VRX's stunning visual content to educate and engage existing and potential customers. Each month, millions of consumers interact with VRX's destination and hotel content in their search for the perfect vacation. To find out more about VRX Studio's products and services, visit www.vrxstudios.com.
VRX Worldwide Inc.
per: "David MacLaren"
David MacLaren
President and CEO
Contacts:
VRX
Investor Relations
Barry Girling
VRX Worldwide Inc.
1 (877) 688-2321
CheapCaribbean
Media Inquiries
Kas Vaughn
COMM Group Inc.
1 (215) 348-8775 x7122
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