STR Reports US Performance for Week Ending 15 August 2009
AUGUST 21, 2009 - In year-over-year measurements, the industry's occupancy fell 6.9 percent to 63.9 percent, ADR dropped 9.9 percent to US$96.70 and RevPAR decreased 16.2 percent to US$61.80.
In year-over-year measurements, the industry's occupancy fell 6.9 percent to end the week at 63.9 percent. Average daily rate dropped 9.9 percent to finish the week at US$96.70. Revenue per available room for the week decreased 16.2 percent to finish at US$61.80.
Other highlights from the Top 25 Markets include (in year-over-year comparisons):
o St. Louis, Missouri-Illinois, reported the largest occupancy increase, up 1.6 percent to 64.3 percent. Five other markets reported increases in occupancy: Minneapolis-St. Paul, Minnesota-Wisconsin (+1.2 percent to 77.7 percent); Seattle, Washington (+0.7 percent to 85.2 percent); San Francisco/San Mateo, California (+0.5 percent to 88.4 percent); Oahu Island, Hawaii (+0.3 percent to 85.9 percent); and Washington, D.C. (+0.3 percent to 69.1 percent).
o New Orleans, Louisiana, experienced the largest drop in occupancy, falling 22.8 percent to 49.8 percent.
o Washington, D.C., posted the smallest ADR decline, down 5.0 percent to US$122.29. Two other markets experienced decreases of less than six percent: Nashville, Tennessee (-5.7 percent to US$87.83) and St. Louis (-5.4 percent to US$82.23).
o New York, New York, reported the largest ADR decrease, falling 27.6 percent to US$186.47, followed by Anaheim-Santa Ana, California (-22.1 percent to US$107.35) and Denver, Colorado (-21.5 percent to US$88.68).
o Four markets experienced single-digit RevPAR decreases: Tampa-St. Petersburg, Florida (-9.5 percent to US$43.77); Minneapolis-St. Paul (-5.3 percent to US$76.23); Washington, D.C. (-4.7 percent to US$84.50); and St. Louis (-3.9 percent to US$52.91).
o Six markets reported RevPAR decreases of more than 25 percent: New York (-30.2 percent to US$158.99); Denver (-30.1 percent to US$61.12); Los Angeles-Long Beach, California (-29.2 percent to US$83.07); New Orleans (-29.0 percent to US$42.56); Anaheim-Santa Ana (-28.6 percent to US$81.14); and Houston, Texas (-26.4 percent to US$45.00).
About STR & STR Global
For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tenn., and STR Global is based in London. For more information, visit www.smithtravelresearch.com or www.strglobal.com.




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