Open Hospitality and InnLink in New Partnership
Addressing Complete Internet Solutions for Hotels
SEPTEMBER 1, 2009 - Open Hospitality and InnLink Central Reservation Services have put customer requirements ahead of competitive differentiation in their offerings to hoteliers. The two companies have announced a partnership to provide complete hotel Internet solutions.
"Open Hospitality's focus is driving Internet reservations to our client websites and creating new revenues through e-marketing. Joining with InnLink we now provide GDS and OTA connectivity to expand a hotel's Internet presence. Visibility on these channels drives both direct bookings and GDS/OTA bookings so it's a win-win-win," stated Chris Wichers, Executive Vice President, Open Hospitality, "Now hotels have a unified solution from companies that team up for their benefit."
Customers have embraced the relationship in the early stages with new contracts having been signed in the first several weeks.
"InnLink and Open Hospitality jointly agree Customer Service is paramount in our industry," stated Kristin Intress, President, InnLink, "Together we can provide a comprehensive solution for hotels in today's competitive environment. Open has also provided InnLink with Web Design and Marketing solutions for our clients. Ultimately, working together benefits our customer's reservation volume and that is the real win in this relationship."
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