STR Reports US Performance for Week Ending 28 November
December 4, 2009 - In year-over-year measurements, the industry's occupancy fell 1.7 percent to end the week at 40.7 percent. Average daily rate dropped 6.7 percent to finish the week at US$84.81. Revenue per available room for the week decreased 8.4 percent to finish at US$34.54.
The U.S. hotel industry posted declines in all three key performance measurements during the week of 22-28 November 2009, according to data from STR.
In year-over-year measurements, the industry's occupancy fell 1.7 percent to end the week at 40.7 percent. Average daily rate dropped 6.7 percent to finish the week at US$84.81. Revenue per available room for the week decreased 8.4 percent to finish at US$34.54.
Among the Chain Scale segments, the Luxury segment reported the largest and only double-digit occupancy increase, jumping 10.6 percent to 45.2 percent. Two other segments reported occupancy increases: the Upper Upscale segment (+3.0 percent to 41.4 percent) and the Upscale segment (+1.1 percent to 43.1 percent).
Among the Top 25 Markets, Oahu Island, Hawaii, reported the largest occupancy increase, jumping 27.0 percent to finish at 79.0 percent. Four other markets reported double-digit occupancy increases: Detroit, Michigan (+13.9 percent to 42.1 percent); Norfolk-Virginia Beach, Virginia (+13.9 percent to 38.4 percent); Denver, Colorado (+11.4 percent to 35.5 percent); and Minneapolis-St. Paul Minnesota-Wisconsin (+10.7 percent to 37.4 percent). Houston, Texas, was the only market to experience a double-digit occupancy decrease, falling 17.1 percent to 36.9 percent.
None of the Top 25 Markets reported an ADR increase. New Orleans, Louisiana, posted the smallest ADR decrease, falling 1.3 percent to US$101.88.
Oahu Island jumped 20.0 percent to US$120.83 in RevPAR, reporting the largest increase among the markets, followed by Norfolk-Virginia Beach (+9.8 percent to US$24.53) and Detroit (+6.5 percent to US$28.36). Houston posted the largest RevPAR decrease, dropping 30.8 percent to US$26.30.
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