New CEO for Tourism NZ
Tourism New Zealand Board has appointed Kevin Bowler as its new CEO. Mr Bowler has extensive marketing and business leadership experience spanning fast moving consumer goods, technology and media brands in New Zealand and overseas. He is currently CEO for start-up Yahoo!Xtra, a joint-venture between Yahoo!7 and Telecom.
"We were looking for someone with demonstrable leadership skills and someone who understands the value of brands, the opportunities that the online environment offers and the challenges of operating on a global stage," said chairman Greg Muir.
In announcing the new appointment Mr Muir acknowledged outgoing Chief Executive George Hickton. "George and the team have done an outstanding job over the last decade positioning New Zealand as one of the best places to visit worldwide."
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