STR - U.S. Hotel Performance for Week Ending 16 January 2010

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. January 25, 2010

January 22, 2010 - The U.S. hotel industry reported decreases in all three key measurements during the week of 10-16 Jaanuary 2010. In year-over-year measurements, the industry's occupancy ended the week virtually flat with a 0.8-percent decrease to 47.8 percent. Average daily rate dropped 7.4 percent to finish the week at US$94.78. RevPAR for the week fell 8.2 percent to finish at US$45.33.

Among the Chain Scale segments, three segments reported occupancy increases for the week. The Luxury segment rose 4.8 percent to 60.5 percent, the Upper Upscale segment increased 4.2 percent to 61.8 percent, and the Upscale segment was up 2.3 percent to 58.5 percent.

Among the Top 25 Markets, Boston, Massachusetts, reported the largest occupancy increase, jumping 26.3 percent to 57.9 percent. Five other markets experienced double-digit occupancy increases: New York, New York (+15.3 percent to 70.0 percent); San Francisco/San Mateo, California (+12.6 percent to 71.9 percent); Detroit, Michigan (+12.3 percent to 50.7 percent); Miami-Hialeah, Florida (+11.9 percent to 75.2 percent); and Seattle, Washington (+11.2 percent to 53.2 percent).

Norfolk-Virginia Beach, Virginia, posted the smallest ADR decrease, falling 4.6 percent to US$65.83. Washington, D.C., experienced the largest ADR decrease, down 24.2 percent to US$137.61, followed by Orlando, Florida (-17.6 percent to US$97.51), and Phoenix, Arizona (-17.4 percent to US$114.59).

New York ended the week with the largest RevPAR increase, jumping 7.1 percent to US$131.81, followed by San Francisco/San Mateo (+4.0 percent to US$108.15) and Seattle (+3.1 percent to US$55.27). Four markets reported RevPAR decreases of more than 25 percent: Washington, D.C. (-29.4 percent to US$74.01); Orlando (-29.1 percent to US$56.77); Houston, Texas (-27.3 percent to US$46.79); and Phoenix (-26.6 percent to US$66.26).

About STR & STR Global
For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tenn., and STR Global is based in London. For more information, visit www.smithtravelresearch.com or www.strglobal.com.