STR Reports US Performance for Week Ending 30 January 2010

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. February 08, 2010

FEBRUARY 5, 2010 - In year-over-year measurements, the industry's occupancy ended the week up 1.9 to 48.8 percent. Average daily rate dropped 5.6 percent to finish the week at US$94.92. Revenue per available room for the week fell 3.8 percent to finish at US$46.31.

The U.S. hotel industry reported mixed results in the three key measurements during the week of 24-30 January 2010, according to data from STR.

In year-over-year measurements, the industry's occupancy ended the week up 1.9 to 48.8 percent. Average daily rate dropped 5.6 percent to finish the week at US$94.92. Revenue per available room for the week fell 3.8 percent to finish at US$46.31.

Among the Chain Scale segments, four of the seven segments ended the week with occupancy increases: the Luxury segment (+12.4 percent to 63.0 percent); the Upper Upscale segment (+10.0 percent to 62.3 percent); the Upscale segment (+6.2 percent to 59.1 percent); and the Independent segment (+0.6 percent to 45.6 percent).

Denver, Colorado, was the only Top 25 Market to report increases in all three key metrics. The market's occupancy rose 15.8 percent to 54.3 percent, ADR ended the week virtually flat with a 0.1-percent increase to US$97.34, and RevPAR jumped 15.9 percent to US$52.85.

Among the Top 25 Markets, Orlando, Florida, experienced the largest occupancy increase, rising 24.1 percent to 65.2 percent, followed by Boston, Massachusetts (+20.5 percent to 54.2 percent), and Miami-Hialeah, Florida (+20.5 percent to 79.4 percent). Two markets posted double-digit occupancy decreases: Nashville, Tennessee (-13.7 percent to 42.6 percent), and Houston, Texas (-10.4 percent to 55.1 percent).

Tampa-St. Petersburg, Florida, which hosted Super Bowl XLIII on 1 February 2009, reported the largest ADR decrease, falling 47.0 percent to US$99.31. Chicago, Illinois reported the only other ADR decrease of 20 percent or more, dropping 20.4 percent to US$87.17.

Miami-Hialeah ended the week with a 17.7 percent RevPAR increase to US$134.08, followed by Orlando (+16.2 percent to US$69.71) and Boston (+13.0 percent to 65.63). Three markets reported RevPAR decreases of 20 percent or more: Tampa-St. Petersburg (-49.8 percent to US$59.86); Chicago (-24.6 percent to US$37.92); and Nashville, Tennessee (-20.1 percent to US$36.73).

About STR & STR Global For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tenn., and STR Global is based in London. For more information, visit www.smithtravelresearch.com or www.strglobal.com.