Guest Satisfaction - January 2010 Chatter Guard Benchmark Report Is Released
PARSIPPANY, NJ , February 18, 2010 - Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry and the publisher of the free Chatter Guard Monthly Benchmark Monitor Report has released its January 2010 report.
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After two strong winter months, the first month of January showed signs of weakness, with customers showing decreasing satisfaction in total average scores. While some areas (Mid-Scale Full Service, Extended Stay) rebounded successfully, other hotel segments saw strong declines. On a scale of 1-5, 5 being “fantastic” and 1 being “poor,” the average lodger reported a 2.72% decline in Resultant Quality Score (3.68 to 3.58), an 8.02% decline in Dining (3.74 to 3.44), a 3.9% decrease in Facilities ratings (4.10 to 3.94), Housekeeping saw a 1.74% decline (3.45 to 3.39), and Staff fell 3.65% (3.84 to 3.70). The bright spots were Room scores, which rose 1.73% (3.46 to 3.52), and Value, which stayed steady at 4.36.
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About Lodging Interactive
Lodging Interactive, headquartered in Parsippany, NJ, is a leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel internet marketing services to hundreds of hotels, resorts, timeshares, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.
Through its CoMMingle Social Media Marketing Agency operating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing.
Lodging Interactive is a member of the American Hotel & Lodging Associatiion (AHLA) and is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI). For more information contact Richard Walsh, Vice President of Business Development at [email protected] or at 877-291-4411. The company's website is located at www.LodgingInteractive.com.
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