STR Reports US Performance for Week Ending 20 February 2010

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. March 01, 2010

February 26, 2010 - In year-over-year measurements, the industry's occupancy ended the week with a 2.4-percent increase to 55.4 percent. Average daily rate dropped 4.4 percent to finish the week at US$95.81. Revenue per available room for the week fell 2.2 percent to finish at US$53.04.

The U.S. hotel industry reported mixed results in the three key measurements during the week of 14-20 February 2010, according to data from STR.

In year-over-year measurements, the industry's occupancy ended the week with a 2.4-percent increase to 55.4 percent. Average daily rate dropped 4.4 percent to finish the week at US$95.81. Revenue per available room for the week fell 2.2 percent to finish at US$53.04.

Among the Chain Scale segments, five of the seven segments experienced occupancy increases for the week. The Luxury segment posted the largest occupancy increase, rising 9.2 percent to 64.8 percent, followed by the Upper Upscale segment with a 7.9-percent increase to 65.5 percent. The Midscale without Food and Beverage segment ended the week virtually flat in occupancy with a 0.4-percent decrease to 55.4 percent. The Midscale with Food and Beverage segment posted the largest occupancy decrease, falling 2.9 percent to 47.6 percent.

The Luxury segment reported the largest RevPAR increase, up 1.1 percent to US$161.06, followed by the Upper Upscale segment with a 0.2-percent increase to US$90.01.

Among the Top 25 Markets, Seattle Washington, experienced the largest occupancy increase, up 17.7 percent to 63.4 percent, followed by Boston, Massachusetts, with a 15.7-percent increase to 54.1 percent. Two markets ended the week with occupancy decreases: Houston, Texas (-8.8 percent to 58.0 percent), and Norfolk-Virginia Beach, Virginia (-6.7 percent to 42.7 percent). Orlando, Florida, ended the week virtually flat with a 0.6-percent decrease to 71.2 percent.

Seattle reported the smallest ADR decrease among the top markets, falling 0.8 percent to US$106.16. Anaheim-Santa Ana, California, posted the largest ADR decrease, falling 19.8 percent to US$92.95, followed by Tampa-St. Petersburg, Florida (-14.8 percent to US$95.58), and Phoenix, Arizona (-13.6 percent to US$118.62).

Three markets experienced double-digit RevPAR increases: Seattle (+16.7 percent to US$67.29); San Francisco/San Mateo, California (+11.6 percent to US$86.87); and Boston (+10.3 percent to US$61.31). Anaheim-Santa Ana ended the week with the largest RevPAR decrease, falling 18.7 percent to US$59.58. Three other markets posted RevPAR decreases of more than 10 percent: Houston (-16.5 percent to US$53.01); Tampa-St. Petersburg (-13.0 percent to US$63.86); and Los Angeles-Long Beach, California (-10.2 percent to US$74.91).

About STR & STR Global
For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tenn., and STR Global is based in London. For more information, visit www.smithtravelresearch.com or www.strglobal.com.