Webinar Today!: Selling Hotel Rooms to the Video Generation

Register for this Complimentary Webinar to Learn What Every Hotelier Needs to Know about using Online Video to Appeal to Different Generations of Travel Shoppers

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. March 23, 2010

TORONTO, ON. March 23, 2010. VFM Leonardo's upcoming webinar, Selling Hotel Rooms to the Video Generation is taking place today, March 23rd at 2:00pm Eastern/11:00am Pacific. On the Web, on phones, on iPods — video is everywhere. There's a common misconception that twenty- and thirty-somethings are doing all of the online video watching — but they're not the only ones!

Knutson Michigan State Professor of Hospitality Business, Bonnie Knutson, will talk about the explosion of online video and how the one-to-many model of mass media has been replaced by the many-to-many model.

With her wit and entertaining style, Dr. Knutson is a frequent speaker for executive education as well as business and industry meetings, workshops, and seminars. She has been a featured presenter for the National Restaurant Association, the American Hotel & Motel Association, Meeting Professionals International, Club Managers Association of America, National Automated Merchandising Association, US Air Force, American Marketing Association, as well as financial, health care, automotive, and education organizations throughout the United States and abroad. Dr. Knutson serves on the editorial board of HotelExecutive.com and is a frequent contributor to the online journal's signature magazine, the Hotel Business Review.

Dr. Knutson will be joined by New Castle Hotels & Resorts Director of Media & Advertising, Bonny Pope, who will provide her insights and real world examples on the benefits of video. James Hackett, the general manager of Portland, Maine's Hilton Garden Inn, will show you how his hotel is using New Castle ideas to bring travelers to his property and boost bookings.

Click here to register

About VFM Leonardo

VFM Leonardo is a technology leader in online visual content management and distribution for the hotel industry. VFM Leonardo's VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry. VFM Leonardo offers the most effective digital asset management and online merchandising systems available today with over 1,000,000 visual images (photos, virtual tours and videos) for 90,000 hotels worldwide currently in distribution across the VNetwork. All four global distribution systems (GDSs) - Amadeus, Galileo, Sabre, Worldspan - as well as Pegasus source hotel visual content exclusively through VScape. Tens of thousands of travel-related channels including online travel agencies, travel research and supplier web sites, search portals; Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and more also source visual content through VScape, many exclusively. For more information about VFM Leonardo, visit http://www.vfmleonardo.com. Follow us on Twitter at www.twitter.com/VFMLeonardo.

Contact:

Julie Vieth
Communications Specialist
Phone: 416-263-5446
Email: [email protected]