Pacific Direct Appoints George Allan as New CEO
March 23, 2010 - Pacific Direct Limited, the world's leading supplier of creative luxury solutions to International Hotel Groups, has just recruited George Allan from Procter & Gamble to the position of CEO.
George comes from the world's largest FMCG company, Procter & Gamble where he was previously Managing Director of the Gillette Business for Europe. Previous to this role, George led the UK's Gillette Blades and Razors and Personal Care businesses where he was responsible for enhancing Gillette's brand position through the global launch of Gillette's Champions program featuring such sporting icons as David Beckham, Tiger Woods and Roger Federer. George was also previously responsible for P&Gs Duracell Batteries business and the evolution of the Duracell Bunny.
“I am delighted to join Pacific Direct as their new Chief Executive. There is so much opportunity for both the high quality brand owners and the prestigious Hotel groups within this very important sector where Luxury Hotels can benefit from providing high quality in room toiletries as part of enhancing their brand offering and the brand owners themselves can widen their appeal and reputation by linking with these world class Hotel groups. I am looking forward immensely to working with our key Brand Partners and our International Customers to develop this category to new levels”
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