Hard Rock Unveils HRH Beach Club
LAS VEGAS, NV - May 11, 2010 - Hard Rock Hotel & Casino continues to elevate the Las Vegas pool scene with the unveiling of HRH Beach Club. The new desert oasis offers hotel guests a serene retreat with enhanced service, amenities and unparalleled atmosphere. As part of the $750 million expansion, the opening of HRH Beach Club nearly doubles the pool vicinity to encompass five lush acres.
Located just steps from the new all-suite HRH Tower, HRH Beach Club features an expansive pool area, sandy beach, 17 daybeds and 24 luxury cabanas. A unique island pool, which remains 20 degrees cooler than the main body of water, creates the perfect place to chill when temperatures hit triple digits. Additional Beach Club elements include a Bar & Grill, eight luxurious Spa Villas, swim-up blackjack and a gaming lounge.
“We are once again redefining the day-life pool scene in Las Vegas with our new HRH Beach Club,” said Phil Shalala, CMO of the Hard Rock Hotel & Casino. “The Beach Club creates a refined atmosphere and escape for guests to unwind. We are looking forward to continuing to create incredible experiences for locals and tourists alike this summer with all of our added amenities.”
The HRH Beach Club Bar & Grill is adjacent to the new poolside gaming lounge and directly below SKYBAR. Three peek-a-boo cutouts in the floor of the SKYBAR infinity pool above, act as skylight windows to the Bar & Grill offering diners a glimpse at the action. The Bar & Grill features specialty cocktails including the Beach Club Blue Hawaiian, Tropical (Crime of) Passion, Sunday Bloody Sunday, Mai Tai One On, along with imported and domestic beer and fresh fruit smoothies. Breakfast options include the Breakfast Burrito, Breakfast Stack, Fresh Fruit, Granola Parfait and a variety of pastries. Signature snacks and appetizers include Pita Chips and Hummus Dip, Chicken Quesadilla, Loaded Nachos and a Rock n' Roll Sushi Combo. Guests may also choose from a number of Mr. Lucky's Pizzas, a variety of salads, along with wraps and sandwiches such as the Ahi Tuna Wrap, Rockin' Shrimp Tacos and Grilled Sirloin Burger. Lighter fare includes Iced Grapes and Strawberries, Chilled Hawaiian Pineapple and more. The Bar & Grill is open daily from 10 a.m. to 5 p.m. Beach Club Breakfast is served daily from 10 a.m. to noon.
Reliquary Spa & Water Sanctuary poolside massage treatments are also available for HRH Beach Club guests. Services include the signature Ancient Cane Massage, Deep Tissue, Swedish and Reflexology Massages. For the ultimate spa getaway, the new HRH Tower Spa Villas are an indulgent experience all to themselves featuring private access to HRH Beach Club and the Spa. Designed to combine a city loft feel with the spirit of a private townhouse residence, the two-story Villas are adorned with sleek interior furniture and organic finishes. The industrial staircase and floor-to-ceiling glass façade spans about 30 feet high, while the opposing floor is a polished concrete tile with white Venetian plaster wall finishes. For those of whom discretion is of the upmost importance, there is an area where a private attendant can perform in-room spa treatments and mani/pedi services. Outside, guests will relax in the tranquil sanctuary of a private plunge pool with direct access to the new HRH Beach Club.
Known for having the best dealers and most attractive servers in Vegas, Hard Rock is upping the ante with Hell's Belles dealers in bikinis at the new swim-up gaming area. Players will not be disappointed with the nine new tables including seven Blackjack, one dice game and one Roulette Wheel where more than 60 gamers can play at once. High-rollers, who meet the minimum requirements, can catch some rays and keep the games going by reserving a table outside for an exclusive game.
For those who want to play their favorite casino games, such as table games, video poker and slots in the comfort of their cabana, mobile gaming will launch later in the season. Announced earlier this year by Cantor Gaming, an affiliate of the global financial services firm Cantor Fitzgerald L.P., and the Las Vegas Hard Rock Hotel & Casino, eDeck, a mobile gaming device, will offer Hard Rock Hotel customers the ability to play throughout public areas of the casino property including HRH Beach Club and Rehab pool areas.
HRH Beach Club is open daily from 10 a.m. to 6 p.m. For more information, visit www.hardrockhotel.com.
About Hard Rock Hotel & Casino
The Hard Rock Hotel & Casino, owned and operated under Morgans Hotel Group and equity partner, DLJ Merchant Banking Partners, is a premier destination entertainment resort located on 16.7 acres situated strategically on Harmon Avenue, one of Las Vegas' fastest growing entertainment corridors. Built in 1995 and expanded in 1999, the property is currently undergoing another expansion set for completion in early 2010 more than tripling its current size. Hard Rock Hotel & Casino offers an energetic entertainment and gaming experience with the services and amenities associated with a boutique luxury resort hotel. The property is known for its innovative nightlife and music scene where such acts as The Rolling Stones, Bon Jovi, Foo Fighters, Paul McCartney, Incubus, Nine Inch Nails and The Killers have all performed. In May 2009, Hard Rock & the new Joint became home to Las Vegas's first rock residency show, Supernatural Santana: A Trip Through the Hits. Features of the property include an 11-story Hard Rock Hotel tower with 640 guest rooms, 17-story Paradise Tower with 479 guest rooms and the brand new all-suite HRH Tower with 359 suites, eight spa villas and seven penthouses; 70,000 square feet of casino space; 135,000 square feet of flexible meeting and convention space; the luxurious Vanity nightclub, co-owned by baseball legend Jason Giambi; the new Reliquary Water Sanctuary & Spa located directly across from the all-new Brannon Hair salon; The Beach Club with a swimming pool that was selected by the Travel Channel as one of "The Top 10 Pools" in the world; Rehab, the trendsetting Sunday afternoon pool party; the all new Joint by Rogue concert venue; rock club Wasted Space, co-owned by motocross star Carey Hart; a 7,000 square feet Poker Lounge; restaurants including Rare 120 steakhouse, the Tuscan-style Italian eatery AGO, world-renowned Nobu, Pink Taco, Johnny Smalls and the 24/7 diner Mr. Lucky's; numerous cocktail lounges; several retail stores; and the Hard Rock Health Club, a state-of-the-art fitness center. For room availability and additional information call 800.HRD.ROCK (800.473.7625) or visit www.hardrockhotel.com.
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