STR Reports US Hotel Performance for Week Ending June 26, 2010
July 1, 2010 - Smith Travel Research In year-over-year measurements, the industry's occupancy last week increased 6.8 percent to 69.7 percent. Average daily rate rose 1.1 percent to US$98.79. Revenue per available room rose 7.9 percent to US$68.88.
The U.S. hotel industry achieved increases in all three key performance measurements during the week of 20-26 June 2010, according to data released by STR.
In year-over-year measurements, the industry's occupancy last week increased 6.8 percent to 69.7 percent. Average daily rate rose 1.1 percent to US$98.79. Revenue per available room rose 7.9 percent to US$68.88.
Among the Chain Scale segments, the Luxury segment posted the largest ADR increase, rising 6.0 percent to US$231.21. The Economy segment reported the largest ADR decrease, falling 2.7 percent to US$53.33. The Midscale with Food and Beverage segment ended the week virtually flat in ADR with a 0.1-percent decrease to US$86.63.
All but one of the Top 25 Markets reported occupancy increases for the week. Dallas, Texas, reported a 1.9-percent decrease in to 63.3 percent. Denver, Colorado, achieved the largest occupancy increase, rising 16.0 percent to 81.5 percent, followed by New Orleans, Louisiana (+15.2 percent to 69.4 percent), and Oahu Island, Hawaii (+14.7 percent to 86.3 percent).
New York, New York, jumped 17.2 percent in ADR to US$231.91, reporting the largest increase in that metric, followed by Orlando, Florida, with a 12.5-percent increase to US$95.42. As a result of the April flooding, Nashville, Tennessee, experienced the largest ADR decrease, falling 12.4 percent to US$82.62.
Three markets reported RevPAR increases of more than 20 percent: Orlando (+27.5 percent to US$71.66); New York (+23.9 percent to US$204.15); and Denver (+21.4 percent to US$79.18). Nashville posted the only double-digit RevPAR decrease, falling 11.7 percent to US$52.93.
About STR
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.
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