Affinia Hotels Partners with Stash Hotel Rewards
Company Responds to Guest Feedback for Loyalty Program by Aligning with Largest Point-Based Program for Independent Hotels in U.S., Affording Guests Hotel Options from California to Florida
New York, NY - July 29, 2010 - Affinia Hotels is the first boutique hotel collection in New York and Chicago to partner with Stash Hotel Rewards, an innovative hotel rewards program that enables travelers to quickly earn free nights at distinctive, independent properties without blackout dates or inflexible category restrictions. Starting July 29, guests visiting any of Affinia Hotels' six properties, including five locations in New York City and one in Chicago, can earn points toward free nights at a variety of hotels around the country each time they stay at any of the 79 distinctive hotels in 63 cities that participate in Stash.
Affinia takes guest feedback to heart and acts on it. In a recent survey, the desire for a hotel with a loyalty program was one of the top priorities for travelers. The Stash partnership directly addresses that need while helping stay true to the brand's promise of customized comfort.
“Our frequent travelers asked for a loyalty program and our partnership with Stash is the answer,” said John Moser, chief brand and marketing officer of Affinia Hotels. “We are not a cookie-cutter brand, and working with Stash gives guests what they want while supporting our brand message of customized comfort by giving travelers the ability to participate in a rewards program with a variety of boutique hotels in diverse locations.”
Affinia Hotels is dedicated to providing guests with a customized experience, as is reflected in the services and amenities available on the website (My Affinia, Special Offers) and onsite at each hotel (manager's receptions, signature drink at check-in, and unique city-centric partnerships). Guests traveling for business or pleasure, family travel or romance, adventure or relaxation, have different needs, and Affinia Hotels offers something for all types of travelers: a rubber ducky for bath time, a yoga mat for down time, Wi-Fi for crunch time, and more.
“We're especially excited to partner with Affinia Hotels, since these wonderful hotels first inspired us to create Stash Hotel Rewards,” said Jeff Low, CEO of Stash. “As a frequent visitor to New York City, I found myself returning to the Affinia hotels because of the distinctive guest experience unmatched by the big chain hotels-- a cool glass of guava juice comes with check-in, you can customize your pillow, and you hear “welcome home” when you return each evening. Yet travelers told us that instead of a staying at unique hotels like the Affinia 50, they settled for the big chain hotels -- because they want to get their points. With Stash, travelers can now stay at one-of-a-kind properties while also earning points toward free nights at great independent hotels across the U.S.”
Affinia guests can learn more by visiting affinia.com/stash. Travelers can sign up for a free account at the Stash website stashrewards.com. Redemption is simple and points can be earned immediately, never expire as long as the account is active, and are free from blackout dates. In addition, Stash members have access to exclusive travel deals; for example, point bonuses matched to a member's travel history, or weekend get-away offers customized to a member's home city.
About Affinia Hotels
Affinia Hotels, with prime boutique hotels in New York, Chicago and Washington, D.C., are designed to provide business and leisure guests with an experience of total customized comfort. Operated by Denihan Hospitality Group, a privately-owned company with more than 40 years of hospitality management expertise. For more information, visit affinia.com or call 1-866-AFFINIA.
About Stash Hotel Rewards
Stash Hotel Rewards is a hotel rewards program where members earn and redeem points at authentic, independently-run hotels across the U.S. Launched in May 2010, Stash makes it easy for inspired travelers to break free from big, bland hotel chains and stay where they really want. Stash was founded on a belief in the happiness-producing power of traveling to places that convey a unique and interesting story - places with soul. It's a belief that is shared with the independent hoteliers and the independently-minded travelers the company was created to serve.
Media Contact:
Katie Elliott, Quinn & Co. Public Relations,
(212) 868-1900, ext. 269
[email protected]
Christina Khoury
Quinn &Co. Public Relations,
(212) 868-1900, ext 267
[email protected]
Sarah Mann, Stash Hotel Rewards
(206) 818-2429
[email protected]
Brooke Jennings, Director of Public Relations,
Affinia Hotels
(646) 424-2614
[email protected]
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