STR Reports US Hotel Performance for Week Ending September 25 - 2010

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. October 04, 2010

October 1, 2010 - In year-over-year comparisons, occupancy increased 7.5 percent to 64.2 percent, average daily rate was up 2.6 percent to US$103.09, and revenue per available room ended the week up 10.3 percent to US$66.15.

The U.S. hotel industry reported increases in all three key performance metrics during the week of 19-25 September 2010, according to data from STR.

In year-over-year comparisons, occupancy increased 7.5 percent to 64.2 percent, average daily rate was up 2.6 percent to US$103.09, and revenue per available room ended the week up 10.3 percent to US$66.15.

Among the Top 25 Markets, New Orleans, Louisiana, achieved the largest occupancy increase, rising 20.9 percent to 59.6 percent, followed by Detroit, Michigan (+14.9 percent to 62.3 percent), and Miami-Hialeah, Florida (+14.9 percent to 65.3 percent). Anaheim-Santa Ana, California, reported the only occupancy decrease, falling 2.4 percent to 67.5 percent.

Two markets experienced double-digit ADR increases: San Francisco/San Mateo, California (+22.3 percent to US$193.76), and New York, New York (+10.3 percent to US$332.39). Nashville, Tennessee reported the largest ADR decrease, falling 5.7 percent to US$89.67, followed by Houston, Texas (-2.4 percent to US$90.70) and Anaheim-Santa Ana (-2.3 percent to US$108.57).

San Francisco/San Mateo increased 27.4 percent in RevPAR to US$183.37, reporting the largest increase in that metric, followed by New Orleans (+24.3 percent to US$59.59) and Washington, D.C. (+18.6 percent to US$132.65). Anaheim-Santa Ana dropped 4.7 percent to US$73.28, reporting the largest decrease in that metric.

About STR
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.