STR Reports US Hotel Performance for Week Ending November 13 - 2010
November 19, 2010 - In year-over-year comparisons, occupancy increased 11.1 percent to 58.4 percent, average daily rate was up 2.7 percent to US$98.77, and revenue per available room ended the week up 14.1 percent to US$57.65.
The U.S. hotel industry reported increases in all three key performance metrics during the week of 7-13 November 2010, according to data from STR.
In year-over-year comparisons, occupancy increased 11.1 percent to 58.4 percent, average daily rate was up 2.7 percent to US$98.77, and revenue per available room ended the week up 14.1 percent to US$57.65.
“The U.S. hotel industry reported some pretty strong performance results this week,” said Steve Hood, senior VP at STR. “The double-digit occupancy growth and increasing ADR are encouraging. Strong group travel in many markets this week helped boost overall performance.”
Among the Top 25 Markets, St. Louis, Missouri-Illinois, achieved the largest occupancy increase, rising 34.6 percent to 65.2 percent. Three other markets reported occupancy increases of more than 20 percent: New Orleans, Louisiana (+29.1 percent to 72.5 percent); Atlanta, Georgia (+21.7 percent to 62.6 percent); and Detroit, Michigan (+20.3 percent to 58.6 percent). Two of the top markets posted occupancy decreases: Nashville, Tennessee (-3.8 percent to 58.6 percent) and San Francisco/San Mateo, California (-1.3 percent to 77.9 percent).
New Orleans experienced the largest ADR increase, rising 17.3 percent to US$127.01, followed by New York, New York (+13.9 percent to US$278.70), and Atlanta (+12.6 percent to US$96.04). Phoenix, Arizona (-4.5 percent to US$111.26), and Philadelphia, Pennsylvania-New Jersey (-4.4 percent to US$111.08), reported the largest ADR decreases for the week.
Three markets posted RevPAR increases of more than 30 percent: New Orleans (+51.4 percent to US$92.08); St. Louis (+42.1 percent to US$55.14); and Atlanta (+37.1 percent to US$60.09). Nashville reported the largest RevPAR decrease, falling 6.8 percent to US$56.13.
About STR
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
