STR Reports US Hotel Performance for Week Ending December 4 - 2010
December 10, 2010 - In year-over-year comparisons, occupancy increased 4.7 percent to 49.9 percent, average daily rate was up 0.5 percent to US$96.87, and revenue per available room ended the week up 5.3 percent to US$48.31.
The U.S. hotel industry reported increases in all three key performance metrics during the week of 28 November-4 December 2010, according to data from STR.
In year-over-year comparisons, occupancy increased 4.7 percent to 49.9 percent, average daily rate was up 0.5 percent to US$96.87, and revenue per available room ended the week up 5.3 percent to US$48.31.
Among the Top 25 Markets, Orlando, Florida, reported the largest increases in all three key performance metrics. The market's occupancy rose 20.0 percent to 61.1 percent, ADR was up 11.3 percent to US$99.80, and RevPAR jumped 33.5 percent to US$60.97.
Detroit, Michigan, experienced the only other occupancy increase of more than 15 percent, rising 18.6 percent to 53.7 percent.
New Orleans, Louisiana, posted the largest decreases in all three key metrics. The market's occupancy fell 19.3 percent to 54.6 percent, ADR dropped 27.3 percent to US$108.78, and RevPAR decreased 41.3 percent to US$59.34.
Excluding Orlando, two other markets reported RevPAR increases of more than 15 percent: Detroit (+19.3 percent to US$40.46) and Denver, Colorado (+15.9 percent to US$47.36). Tampa-St. Petersburg, Florida (-12.2 percent to US$39.08), and Nashville, Tennessee (-10.1 percent to US$46.25), followed New Orleans with large RevPAR decreases.
About STR
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
