STR Reports US Hotel Performance for Week Ending January 1st - 2011
January 10, 2011 - In year-over-year comparisons, occupancy increased 4.2 percent to 47.4 percent, average daily rate was up 2.3 percent to US$102.76, and revenue per available room finished the week up 6.6 percent to US$48.75.
The U.S. hotel industry reported single-digit increases in all three key performance metrics during the week of 26 December 2010-1 January 2011, according to data from STR.
In year-over-year comparisons, occupancy increased 4.2 percent to 47.4 percent, average daily rate was up 2.3 percent to US$102.76, and revenue per available room finished the week up 6.6 percent to US$48.75.
Among the Top 25 Markets, Denver, Colorado, experienced the largest occupancy increase, rising 16.0 percent to 42.2 percent, followed by Detroit, Michigan, with a 15.2-percent increase to 42.9 percent. St. Louis, Missouri-Illinois, posted the only double-digit occupancy decrease, falling 10.7 percent to 38.1 percent.
San Francisco/San Mateo, California, reported the only double-digit ADR increase, rising 11.6 percent to US$122.60. Three markets experienced ADR decreases of more than 5 percent: Dallas, Texas (-7.0 percent to US$67.83); Tampa-St. Petersburg, Florida (-5.3 percent to US$84.11); and New Orleans, Louisiana (-5.1 percent to US$116.75).
Three markets achieved RevPAR increases of more than 15 percent: Denver (+21.6 percent to US$31.89); Anaheim-Santa Ana, California (+16.8 percent to US$80.88); and Detroit (+15.9 percent to US$29.22).
About STR
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
