STR Reports US Hotel Performance for Week Ending January 8, 2011
January 15, 2011 - In year-over-year comparisons, occupancy increased 5.7 percent to 42.8 percent, average daily rate was up 2.0 percent to US$93.43, and revenue per available room finished the week up 7.8 percent to US$40.00.
The U.S. hotel industry reported single-digit increases in all three key performance metrics during the week of 2-8 January 2011, according to data from STR.
In year-over-year comparisons, occupancy increased 5.7 percent to 42.8 percent, average daily rate was up 2.0 percent to US$93.43, and revenue per available room finished the week up 7.8 percent to US$40.00.
Among the Top 25 Markets, New Orleans, Louisiana, the host city of the Sugar Bowl on 4 January, achieved the largest increases in all three key performance metrics. The market's occupancy rose 64.3 percent to 66.4 percent, ADR was up 34.5 percent to US$133.24, and RevPAR jumped 120.9 percent to US$88.41.
Three markets, other than New Orleans, reported double-digit occupancy increases: Denver Colorado (+25.3 percent to 52.6 percent); San Francisco/San Mateo, California (+13.7 percent to 51.9 percent); and Dallas, Texas (+10.7 percent to 46.3 percent).
Atlanta, Georgia, experienced the largest decreases in all three key performance metrics. In the comparable week in 2010 the market hosted two large events, the American Economic Association Annual Meeting (3-5 January 2010) and the Atlanta International Gift and Home Furnishings Market (6-13 January 2010). Occupancy fell 18.3 percent to 41.9 percent, ADR was down 14.0 percent to US$78.47, and RevPAR dropped 29.7 percent to US$32.87.
Oahu Island, Hawaii (+12.9 percent to US$182.78), and San Francisco/San Mateo (+12.8 percent to US$120.22), followed New Orleans with significant ADR increases.
Two markets, excluding New Orleans, reported RevPAR increases of more than 25 percent: Denver (+38.1 percent to US$45.31) and San Francisco/San Mateo (28.2 percent to US$62.41).
About STR
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
