STR Reports US Hotel Performance for Week Ending January 22, 2011
September 31, 2010 - In year-over-year comparisons, occupancy increased 6.5 percent to 49.8 percent, average daily rate was up 2.6 percent to US$96.39, and revenue per available room finished the week up 9.3 percent to US$47.99.
The U.S. hotel industry reported single-digit increases in all three key performance metrics during the week of 16-22 January 2011, according to data from STR.
In year-over-year comparisons, occupancy increased 6.5 percent to 49.8 percent, average daily rate was up 2.6 percent to US$96.39, and revenue per available room finished the week up 9.3 percent to US$47.99.
Among the Top 25 Markets, San Francisco/San Mateo, California, achieved the largest increases in all three key performance metrics. The market's occupancy rose 16.2 percent to 67.8 percent, ADR was up 13.6 percent to US$138.21, and RevPAR increased 32.1 percent to US$93.68.
Dallas, Texas (+13.5 percent to 58.9 percent), and Atlanta, Georgia (+13.1 percent to 53.8 percent), followed San Francisco/San Mateo with large occupancy increases. Orlando, Florida, experienced the largest occupancy decrease, falling 4.3 percent to 60.1 percent, followed by Washington, D.C., with a 3.9-percent decrease to 49.5 percent.
Norfolk-Virginia Beach, Virginia, reported the largest ADR decrease, falling 6.5 percent to US$66.45, followed by Phoenix, Arizona (-2.5 percent to US$116.89), and Orlando (-2.0 percent to US$101.08).
Five markets, other than San Francisco/San Mateo, experienced RevPAR increases of more than 15 percent: Oahu Island, Hawaii (+24.6 percent to US$138.64); Atlanta (+18.1 percent to US$46.72); Dallas (+17.0 percent to US$54.06); Los Angeles, California (+17.0 percent to US$82.38); and Anaheim-Santa Ana, California (+15.5 percent to US$60.84). Orlando (-6.3 percent to US$60.71) and Washington, D.C. (-5.1 percent to US$66.42) reported the largest RevPAR decreases for the week.
About STR
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
