STR Reports US Hotel Performance for Week Ending February 19, 2011

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. March 01, 2011

February 28, 2011 - In year-over-year comparisons, occupancy increased 6.7 percent to 59.1 percent, average daily rate was up 3.3 percent to US$99.32, and revenue per available room finished the week up 10.2 percent to US$58.72.

The U.S. hotel industry reported increases in all three key performance metrics during the week of 13-19 February 2011, according to data from STR.

In year-over-year comparisons, occupancy increased 6.7 percent to 59.1 percent, average daily rate was up 3.3 percent to US$99.32, and revenue per available room finished the week up 10.2 percent to US$58.72.

Among the Top 25 Markets, Detroit, Michigan, experienced the largest occupancy increase, rising 18.7 percent to 57.6 percent, followed by San Diego, California, with a 17.6-percent increase to 77.6 percent. Three markets reported occupancy decreases: New Orleans, Louisiana (-11.8 percent to 67.6 percent); New York, New York (-6.1 percent to 74.1 percent); and Orlando, Florida (-1.4 percent to 72.0 percent).

San Diego rose 27.3 percent in ADR to US$146.10, reporting the largest increase in that metric, followed by Los Angeles-Long Beach, California (+22.4 percent to US$135.71), and San Francisco/San Mateo, California (+18.1 percent to US$146.90).

New Orleans also posted the largest decrease in ADR (-13.1 percent to US$117.78) and RevPAR (-23.4 percent to US$79.62) for the week.

San Diego jumped 49.7 percent in RevPAR to US$113.38. Four other top markets reported RevPAR increases of more than 20 percent: Los Angeles-Long Beach (+35.7 percent to US$101.81); San Francisco/San Mateo (+29.8 percent to US$112.62); Detroit (+22.0 percent to US$43.10); and Boston, Massachusetts (+20.6 percent to US$74.26).

About STR
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.