Betteridge Takes Incentive Role at Sofitel
JANUARY 26, 2007. Raccine Betteridge has been appointed to the role of Conference & Incentive Sales Manager at Sofitel Hotels and Resorts. A graduate of the University of California Raccine trained with Marriott hotels in sales management both in the USA and the UK. Raccine began her career at the Dorset Hotel in New York working on international business development for corporate, leisure and group markets. She moved to London where she had sales and marketing roles at The Milestone Hotel and Virgin Hotels and in 1999 she moved back to the USA where she worked for Priceline.com, recruiting and training the UK hotel operations and sales team. Following her return to the UK Raccine managed the 2002 annual conference and exhibition for Ramada International Hotels in Shanghai China.
Prior to her appointment at Accor Racine was Business Development Manager at Pro-ven the corporate venue and accommodations solutions provider where she developed sales and marketing strategies and increased the company's online presence.
Raccine says; 'With many years hospitality experience, I am delighted to be working with a group I have long respected as leaders in the hospitality industry. I have already had the opportunity to visit many of the London and Paris hotels within the group and look forward to my role in generating business from the UK MICE market.'
Also Jenny A Barrett is set to become a Senior Key Account Manager, Global & National sales team. Jenny has 20 years sales experience in the hospitality industry and will be responsible for the account management within the corporate segment for Sofitel, Novotel and Mercure brands.
Jenny began her career as a Regional Sales Manager for Crest Hotels where she developed and drove corporate, conference, training, business travel and leisure business into a European and UK network of over 60 hotels.She then moved onto Radisson Edwardian Hotels in 1989 where she took on the role of National Accounts Manager where she stayed for 4 years before her most recent job at Intercontinental Hotels as an Account Director. Here she gained responsibility in the corporate, conference, business travel and airline market segments helping to achieve revenue growth and drive business development.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
