St. Regis New York Appoints Paula Dirks DoSM

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. April 13, 2011

New York, NY - April 11, 2011 - The St. Regis New York is delighted to announce the appointment of Paula Dirks as the Director of Sales & Marketing for the New York flagship property. Paula was previously the Regional Director of Sales in Hawaii for Starwood Hotels & Resorts and is a seasoned veteran in the luxury hospitality business, bringing a wealth of experience and industry expertise to the hotel.

As Director of Sales & Marketing at The St. Regis New York, Paula is charged with building on the strength of The St. Regis' sales and marketing department by forging strategic partnerships which further solidify the hotel's position as the finest in the world. In addition, she will oversee sales strategy, marketing and promotional activities, directing a team of 10.
“We are delighted to welcome Paula Dirks to The St. Regis New York. Her numerous years of luxury hotel experience and passionate, innovative approach makes her ideal fit, and we are thrilled that she will be joining the team,” commented Paul Nash, General Manager of The St. Regis New York.

In her former position as Regional Director of Sales in Hawaii, Paula was responsible for overseeing all Starwood properties in the region, which includes eleven properties among The St. Regis, Luxury Collection, Westin, Starwood Vacation Ownership and Sheraton brands. She was charged with maximizing the revenue for each property in addition to managing marketing, sales training, public relations and promotional activities for the region.

Prior to this position, Paula was the Director of Sales & Marketing and Resident Manager at Orient-Express Hotels in Portugal and New Orleans. Before her time at Orient-Express, Paula acted as Director of Groups Sales for Starwood Hotels & Resort's Hawaii and Southern California region and was shortly promoted to the Director of Sales and Marketing for the regions. In this role, Paula was awarded Sales Leader of the Year for Starwood North America as well as Sales Leader of the Year for Starwood Hawaii & French Polynesia. Paula has both AAA Five Diamond and Mobil Five Star experience and is an ideal fit for The St. Regis New York.

Paula holds a Bachelor of Arts from San Diego State University, where she graduated Phi Beta Kappa and Summa Cum Laude. She is fluent in both English and Spanish.

The St. Regis New York, originally founded by John Jacob Astor over a century ago, is revered as one of the finest addresses in the world. The majestic Beaux Arts exterior, elegant public spaces, exquisitely designed guest rooms and suites and unparalleled, bespoke service have preserved its legendary status for more than 100 years. The St. Regis New York is committed to creating extraordinary experiences for guests. Ideally located in the heart of Manhattan at the corner of Fifth Avenue and 55th Street, the hotel is also home to the famed King Cole Bar and the celebrated Adour Alain Ducasse at The St. Regis New York.

About St. Regis Hotels & Resorts
Combining classic sophistication and modern luxury, the St. Regis brand remains faithful to its commitment to excellence. Founded by John Jacob Astor IV, with the opening of the first St. Regis Hotel in New York City over a century ago, the St. Regis brand of hotels is known for its unique luxury dimension, customized service and refined elegance, in the best destinations worldwide. Plans for this brand to globally continue its legacy include long-awaited St. Regis US and Latin American hotels and resorts in Bal Harbour, Buenos Aires and the Riviera Maya. In Asia, St. Regis has also announced plans to open hotels in Bangkok, Chengdu, Kuala Lumpur, Sanya Yalong Bay and Tianjin. In Africa and the Middle East, the St. Regis brand will continue to expand in Abu Dhabi, Cairo, Doha and Mauritius. The distinctive trait of the St. Regis experience is customized service and attention, coveted locations and luxurious design. For more information on St. Regis Hotels & Resorts please visit the new www.stregis.com.