STR Reports US Hotel Occupancy for Week Ending July 30, 2011

Occupancy Up 2.58% to 72.8%, ADR increases 4.1% to US$103.59

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. August 05, 2011

August 4, 2011 - The U.S. hotel industry experienced increases in all three key performance metrics during the week of 24-30 July 2011, according to data from STR.

In year-over-year comparisons for the week, occupancy rose 2.5 percent to 72.8 percent, average daily rate increased 4.1 percent to US$103.59, and revenue per available room finished the week up 6.7 percent to US$75.42.

Among the Top 25 Markets, Detroit, Michigan, reported the largest occupancy increase, rising 16.3 percent to 72.1 percent, followed by Atlanta, Georgia (+14.6 percent to 69.0 percent), and Dallas, Texas (+13.5 percent to 65.8 percent). New Orleans, Louisiana, fell 13.9 percent in occupancy to 58.8 percent, reporting the largest decrease in that metric.

Four markets experienced ADR increases of more than 10 percent: San Francisco/San Mateo, California (+18.4 percent to US$160.14); Atlanta (+11.2 percent to US$88.63); Nashville, Tennessee (+10.3 percent to US$92.55); and Miami-Hialeah (+10.2 percent to US$129.27). New Orleans fell 1.7 percent in ADR to US$94.54, reporting the only decrease in that metric.

Atlanta jumped 27.4 percent in RevPAR to US$61.13, achieving the largest increase in that metric, followed by Detroit with a 26.6-percent increase to US$57.78. New Orleans reported the largest RevPAR decrease, falling 15.4 percent to US$55.59.