SynXis Hires Industry Veteran to Lead Expansion in Asia Pacific
Based in Singapore Andr`es will oversee sales and operations to support growing customer base
SOUTHLAKE, TX, February 1, 2007. SynXis, the Sabre Holdings (NYSE:TSG) business that provides hotel reservation management, distribution and technology services globally, announced today that 20-year industry veteran Patrick Andr`es has been hired as General Manager of SynXis in Asia Pacific and will be based in their Singapore office. Andr`es' appointment and the expansion of operations in the region will support the continued growth in the region and will also help properties better understand the distribution landscape while taking full advantage of the automation offered by SynXis.
Andr`es' well-rounded experience includes positions at the hotel level, in hospitality automation and electronic distribution. While based in Hong Kong, Andr`es oversaw the North-Asia region of Micros-Fidelio for much of the 1990's and recently served as Director of Business Development for Expedia Travel focusing on building and implement two-way interfaces between central reservation systems and Expedia sites. Prior to joining SynXis he served as a member of the Information Technology team at the International Air Transport Association (IATA).
"I have followed SynXis for many years and have always been impressed with their technology and their customer base," said Andr`es. "I am excited to use my experience in the fields of technology and electronic distribution to increase our presence in Asia Pacific while helping to drive distribution for the existing properties."
"We have made great strides in the APAC market with recent sales to Peninsula Hotels and Millennium Copthorne and we felt the time was right to have dedicated sales and operations in that region," said David Meltzer, Vice President of Sales for SynXis. "Patrick has great experience in the hospitality technology field and he is a great addition to our team."
Andr`es received his Masters of Business Administration from the University of Ottawa and has been a frequent spokesperson at industry events as well as a guest lecturer at the Hong Kong Polytechnic University's Department of Hotel and Tourism Management during his years in Asia.
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