Enchantment Resort in Sedona, AZ to Debut $25M Transformation in Spring 2012

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. February 27, 2012

Sedona, Arizona - February 24, 2012 - Enchantment Resort, part of the Enchantment Group portfolio of award-winning properties in Sedona, Arizona, will debut the third and final phase of a $25 million property-wide renovation with enhancements to heighten the resort's sense of place amid the red rock beauty of Boynton Canyon. Closely following the completion of an $11 million refurbishment of all 218 guestrooms and a $4 million expansion of the resort's onsite Meeting Village, the resort will now boast a completely transformed Clubhouse with new and reimagined restaurants; a larger pool area with 360-degree views of the canyon; new retail boutique and outdoor spaces. The transformation, scheduled for completion in spring 2012, will elevate the guest experience while building on the foundation that has kept guests returning for the past 25 years.

"We're pleased to debut the final phase of this resort-wide renovation, which showcases our deep commitment to our guests, the natural environment and Native American traditions," said Mark Grenoble, President of Enchantment Group. "The concept behind the design is to bring the outdoors in and create open-air spaces while reshaping the resort guest experience to better meet the needs of today's sophisticated guests."

Within the redesigned Clubhouse facilities, guests will encounter a totally new arrival experience, 3 distinct dining experiences, and a larger main pool area. Integrated into the design of the new Clubhouse are historic elements from the original private residence that once sat onsite and still serves as the building's foundation which include-14-inch thick adobe brick from San Luis, Mexico, which mirror the shade of red found in the sandstone cliffs of the canyon; ceiling beams made of Douglas Fir featured throughout the space; and sliding glass walls which offer unobstructed views of the surrounding area.

Highlights of the new Clubhouse:

Virtual Check-In and Arrival Experience: Enchantment Resort's newly launched virtual check-in process will use new technology to provide guest with a seamless arrival experience. Guests will be welcomed curbside by resort attendants who instantly check them in on electronic tablets. An informative concierge corner will be located inside the entrance as well as an expanded retail space leading to a scenic patio. As the central gathering place for guests, the Clubhouse includes a fireplace, relaxing lounge spaces where guests can unwind or socialize, and the resort's collection of original works of southwestern art displayed throughout.

NEW Signature Restaurant: A new signature restaurant will complement its environment with finely appointed wood finishes, tile, neutral tones and custom lighting to create a space that is contemporary and quietly seductive. The split level dining layout and glass doors open on to a verandah that showcases the scenic views from this elevated setting. A stylish new wine bar and lounge displays a wine cellar with over 2,000 bottles. The versatility of the restaurant allows for outdoor as well as indoor seating, ideal for tapas and cocktails, or dessert and an after-dinner drink while taking in Sedona's unsurpassed surroundings.

Tastes of the Southwest at Tii Gavo: While the resort's casual dining restaurant still serves inspired southwestern fare, it features a cozy indoor fireplace as well as a blend of seating styles of a traditional restaurant and lounge. Beyond the fireplace a small bar serve a variety of margaritas, a signature collection of tequilas, cocktails, regional beers and wine. The casual atmosphere marries a traditional western tavern with the comfort of a residential southwest desert theme. Most notable is Tii Gavo's exterior circular patio and fire pit, where guests can dine by the warmth of an outdoor fireplace with striking views of the resort and the stunning red rock surroundings.

Renovated Pool Area and New Activities Center: Enchantment Resort's pool area has been elevated to a whole new level - literally - with the existing pool and seating more than doubling in size and raised by 10 feet for 360-degree views of Boynton Canyon. The new main pool features an expanded pool deck and terrace area with chaise lounges, umbrellas, and private cabanas for individuals and small groups. A whirlpool spa, a well-stocked pool bar with small bites and an adjacent game room will keep things lively for both couples and families. Meanwhile, a new Activities Center will provide guests with a multitude of offerings to complement any vacation including tennis, croquet, biking, guided hikes, Native American programs and many more.

About Enchantment Resort
Enchantment Resort, part of the Enchantment Group portfolio of award-winning properties, is situated in Sedona's breathtaking Boynton Canyon. The 70-acre resort hosts 218 rooms with various amenities, and all with private viewing decks boasting panoramic views of the canyon. A centrally located clubhouse offers four distinct indoor and outdoor dining experiences, a seasonal pool grill; six tennis courts and gift shop. Guests can enjoy an endless list of activities including; life-affirming treatments at the world-renowned Mii amo Spa, hiking; swimming; mountain biking, and golf. Enchantment Group, the Scottsdale, Arizona-based resort, hotel and spa development and management firm also operates Mii amo, a destination spa, in Sedona, AZ and the Tides Inn resort located in Virginia.

For more information about Enchantment Resort, please visit www.enchantmentresort.com or call 800.826.4180