STR Reports US Hotel Occupancy Decline for Week Ending July 7, 2012

Occupancy Declines 3.7% and ADR Increases 3.0% to US$101.67

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. July 16, 2012

July 16, 2012 - The U.S. hotel industry experienced mixed results in the three key performance metrics during the week of 1-7 July 2012, according to data from STR.

In year-over-year comparisons for the week, occupancy ended the week with a 3.7-percent decrease to 61.4 percent, average daily rate increased 3.0 percent to US$101.67 and revenue per available room ended the week virtually flat with a 0.8-percent decrease to US$62.37.

Of the Top 25 Markets, only two reported double-digit occupancy increases for the week: Washington, D.C., rose 12.1 percent in occupancy to 73.2 percent and Oahu Island, Hawaii, increased 10.0 percent to 90.6 percent. Oahu Island reported the highest actual occupancy among the top markets. Two markets posted double-digit occupancy decreases: Minneapolis-St. Paul, Minnesota-Wisconsin (-18.5 percent to 48.6 percent), and Seattle, Washington (-13.9 percent to 64.7 percent).

New Orleans, Louisiana, topped the ADR increases, rising 27.4 percent to US$139.39, followed by Oahu Island with a 15.3-percent increase to US$198.70. Seattle reported the largest ADR decrease, falling 8.1 percent to US$112.94, followed by Minneapolis-St. Paul with a 6.5-percent decrease to US$81.70.

Two markets recorded double-digit RevPAR increases: New Orleans (+33.3 percent to US$83.61) and Oahu Island (+26.9 percent to US$180.05). Minneapolis-St. Paul (-23.8 percent to US$39.69) and Seattle (-20.9 percent to US$73.06) posted the largest RevPAR decreases for the week.