STR Reports US Hotel June Occupancy Up 4.3% to 70.3%, ADR Increases 5.0% to US$107.45

The U.S. hotel industry in June reported increases in all three key performance metrics, according to data from STR.

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. July 24, 2012

July 24, 2012 - Overall, the U.S. hotel industry's occupancy rose 4.3 percent to 70.3 percent, its average daily rate was up 5.0 percent to US$107.45 and its revenue per available room increased 9.5 percent to US$75.49.

“June included two extra weekend days compared to June 2011, which helped with leisure demand during this busy travel season and boosted the month's performance,” said Brad Garner, COO at STR. “Last year, July Fourth backed up to the last week of June, causing group travel to slow. However, with the Independence Day holiday on a Wednesday this year, group travel didn't stall out during the last week in June. The industry's performance has gained steadily throughout the first half of the year, and as we enter into the second half we continue to expect increases, although at a slower pace.”

Among the Top 25 Markets, Houston, Texas, reported the largest occupancy growth, increasing 11.7 percent to 69.1 percent, followed by St. Louis, Missouri-Illinois, with a 10.2-percent increase to 77.1 percent. New Orleans, Louisiana, reported the only occupancy decrease, falling 1.3 percent to 65.2 percent.

Three markets experienced double-digit ADR increases: San Francisco/San Mateo, California (+18.5 percent to US$177.89); Oahu Island, Hawaii (+12.7 percent to US$181.11); and Boston, Massachusetts (+10.3 percent to US$175.79). Washington, D.C., ended the month nearly flat with a 0.8-percent decrease to US$151.26, posting the only ADR decrease.

Five markets achieved RevPAR increases of 15 percent or more: San Francisco/San Mateo, California (+25.5 percent to US$160.05); Oahu Island (+22.3 percent to US$154.41); Los Angeles-Long Beach, California (+18.7 percent to US$112.02); Houston (+16.7 percent to US$63.11); and Anaheim-Santa Ana, California (+15.0 percent to US$102.75). New Orleans fell slightly in RevPAR, down 0.8 percent to US$75.71.

Year-to-date 2012, the U.S. hotel industry reported increases in all three key performance metrics. Its occupancy was up 3.4 percent to 61.0 percent, its ADR increased 4.4 percent to US$105.13 and its RevPAR rose 8.0 percent to US$64.12.