STR Reports US Hotel Occupancy Down for Week Ending August 4, 2012

Occupancy Down 0.8% and ADR Increases 3.9% to US$106.71

• 
  SAVE
• 
  SHARE
• 
  TEXT SIZE
• 
  PRINT
• 
  COMMENT
• 
  PDF

. August 13, 2012

August 13, 2012 - The U.S. hotel industry experienced positive results in the three key performance metrics during the week of 29 July-4 August 2012, according to data from STR.

In year-over-year comparisons for the week, occupancy ended the week virtually flat with a 0.8-percent increase to 71.7 percent, average daily rate increased 3.9 percent to US$106.71 and revenue per available room ended the week with an increase of 4.7 percent to US$76.55.

Among the Top 25 Markets, Houston, Texas, topped the occupancy increases, growing 27.5 percent to 71.9 percent, followed by Atlanta, Georgia (+12.9 percent to 63.4 percent), and Orlando, Florida (+11.8 percent to 75.8 percent). Two markets ended the week with double-digit occupancy decreases: New Orleans, Louisiana (-11.4 percent to 64.5 percent), and Phoenix, Arizona (-10.5 percent to 47.5 percent).

Oahu Island, Hawaii (+15.3 percent to US$201.57), and San Francisco/San Mateo, California (+10.9 percent to US$172.66), reported the only double-digit ADR increases for the week. Washington, D.C., reported the largest ADR decrease, falling 1.0 percent to US$124.66.

Four markets achieved RevPAR increases of more than 20 percent: Houston (+35.5 percent to US$64.04); Orlando (+22.3 percent to US$66.99); Oahu Island (+21.3 percent to US$186.16); and Atlanta (+20.9 percent to US$52.11). Phoenix fell 11.7 percent in RevPAR to US$36.63, posting the largest decrease in that metric.