Flip.to Taps Hospitality Technology Visionary, Ed St. Onge, as President of Global Sales

Industry leader to direct sales and marketing for the worldwide expansion of the brand advocate platform for hotels

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. September 13, 2012

NEW YORK — September 13, 2012 — Flip.to, a brand advocate platform that helps hotels turn their guests into brand advocates, announced today that well-known hospitality technology executive, Ed St. Onge, has joined its team as President, Global Sales & Marketing. Along with joining the executive team, St. Onge led a significant round of financing for Flip.to.

St. Onge is best known as the founder and former CEO of EZYield.com, originator of the world's first automated hotel channel management solution, a company he started in 2002 and successfully built into the industry's premier provider of integrated distribution solutions before its acquisition in 2011. Prior to that, he spent several years at an online travel marketing firm, where he identified the need for hoteliers to streamline the execution of their revenue management practices through technology solutions.

“When I first saw Flip.to's innovative brand advocate platform, I immediately recognized the potential for fulfilling an unmet need in the hospitality industry,” said St. Onge. “The concept is extremely unique, allowing hotels to leverage the power of hotel guests' social networks to exponentially expand reservations, revenues and guest loyalty. I look forward to bringing this proven solution to the global hospitality market on a much larger scale.”

Most consumers inherently trust the opinion of friends, relatives and colleagues in their social network far more than traditional advertisements. Flip.to taps into that sentiment, transforming hotel guests into a huge, enthusiastic and trusted marketing force. Each guest on average has well over 100 social connections, leading to brand advocates that have a long reach, make strong brand connections and in turn, generate a measurable uptick in booked room nights that Flip.to tracks.

“Ed pioneered technology for hotels that is now considered indispensable - he's ahead of the curve. He brings his affirmation that Flip.to is on the right track and adds the high-grade fuel of his deep industry experience,” said Brian Kent, CEO & co-founder. “It's an exciting time for us and our customers.” To find out more about Flip.to, please contact Edward St. Onge, [email protected] or visit www.flip.to.