STR Reports US Hotel Occupancy Up for Week Ending October 27, 2012
Occupancy Up 6.0% and ADR Increases 4.7% to US$109.65
November 5, 2012 - The U.S. hotel industry experienced positive results in the three key performance metrics during the week of 21-27 October 2012, according to data from STR.
In year-over-year comparisons, occupancy rose 6.0 percent to 65.1 percent, average daily rate was up 4.7 percent to US$109.65 and revenue per available room increased 11.0 percent to US$71.42.
“Last year's Halloween nor'easter presented a favorable performance comparable this week,” said Brad Garner, COO at STR. “This week's numbers also benefitted from strong convention and conference, as well as from fall foliage activity typically associated with the month of October.”
“Hurricane Sandy-related comparables will be a recurring theme in the coming weeks. We will continue to monitor its impact as more data is reported and additional information unfolds,” he added.
Among the Top 25 Markets, Seattle, Washington, reported the largest occupancy increase, rising 14.9 percent to 73.9 percent, followed by Anaheim-Santa Ana, California, with a 14.2-percent increase to 75.6 percent. Nashville, Tennessee, fell 2.6 in occupancy to 69.3 percent, posting the largest decrease in that metric.
Four markets experienced double-digit ADR increases: Miami-Hialeah, Florida (+20.4 percent to US$172.80); Anaheim-Santa Ana (+13.4 percent to US$127.43); Seattle (+11.3 percent to US$125.24); and Boston, Massachusetts (+10.1 percent to US$179.28). St. Louis, Missouri-Illinois, fell 6.0 percent in ADR to US$91.60, posting the largest decrease in that metric.
Five markets achieved RevPAR increases of more than 20 percent: Miami-Hialeah (+35.1 percent to US$148.48); Anaheim-Santa Ana (+29.6 percent to US$96.30); Seattle (+27.9 percent to US$92.61); Dallas, Texas (+22.5 percent US$69.25); and Houston, Texas (+20.3 percent US$71.74). Nashville fell 4.3 percent to US$70.08, reporting the largest decrease in that metric.
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