STR Reports US Hotel Occupancy Up for Week Ending October 12, 2013

Occupancy Up 2.4% to 67.7% and ADR Up 4.8% to US$114.50

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. October 21, 2013

October 21, 2013 - Smith Travel Research The U.S. hotel industry posted increases in the three key performance measurements during the week of 6-12 October, according to data from STR.

In year-over-year measurements, the industry's occupancy increased 2.4 percent to 67.7 percent. Average daily rate rose 4.8 percent to finish the week at US$114.50. Revenue per available room for the week was up 7.3 percent to finish at US$77.54.

Among the Top 25 Markets, Orlando, Florida, increased 15.1 percent to 74.1 percent in occupancy, reporting the largest increase in that metric. Dallas, Texas, followed with a 12.6-percent increase to 75.7 percent. Norfolk-Virginia Beach, Virginia, fell 8.3 percent to 48.7 percent in occupancy, posting the largest decrease in that metric.

Five markets achieved double-digit ADR increases: Oahu Island, Hawaii (+12.9 percent to US$206.49); Orlando (+12.5 percent to US$103.92); Washington, D.C. (+12.3 percent to US$177.84); Boston, Massachusetts (+11.2 percent to US$202.75); and St. Louis, Missouri-Illinois (+10.7 percent to US$94.82). Denver, Colorado (-2.5 percent to US$113.97), and Tampa-St. Petersburg, Florida (-2.5 percent to US$94.06), reported the only ADR decreases for the week.

Four markets experienced RevPAR increases of more than 20 percent: Orlando (+29.4 percent to US$77.04); Boston (+20.6 percent to US$181.62); Dallas (+20.5 percent to US$79.02); and St. Louis (+20.4 percent to US$63.51). Norfolk-Virginia Beach fell 4.9 percent in RevPAR to US$39.45, reporting the largest decline in that metric.