New Creative Agency for Choice Hotels
Choice Hotels Appoints McCann as Lead Strategic and Creative Agency
September 8, 2014 - Choice Hotels International, Inc. (NYSE: CHH) today announced the selection of McCann Erickson in New York as its integrated agency of record and sister agency, MRM//McCann, to handle digital and customer relationship marketing responsibilities. The selection follows a competitive review and is effective immediately. Choice Hotels International, with 11 brands in the U.S., is one of the world's largest hotel companies.
"Today, we are building on our existing loyal customer base by aggressively expanding into the upscale segment, targeting millennials and business travelers, all while adding higher-end hotels and resorts, in premier destinations, to our portfolio. Accordingly, we were looking for a strategic and creative partner who can help us take the communications of our brands to the next level," said Robert McDowell, senior vice president, marketing and distribution of Choice Hotels. "McCann presented a strategic, creative vision and platform for telling the powerful Choice story."
Chris Macdonald, President of McCann New York, said, "Throughout this review, we encountered great people, experienced great chemistry, and dug into an incredibly exciting opportunity for Choice Hotels. We are thrilled to be chosen as their partners."
Media responsibilities were not part of the review and continue to be handled by Havas Media. Cohn & Wolfe remains Choice Hotels PR agency of record.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
