Legendary Southern California Resort Celebrating 50 Years Of Glamour And Wellness Appoints New Director Of Marketing

Erika DiProfio Named Director of Marketing of Omni La Costa Resort & Spa

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. February 03, 2015

Omni La Costa Resort & Spa, is pleased to announce Erika DiProfio has been appointed director of marketing at California's original destination for Mind, Body + Sport. In her new role, DiProfio is responsible for developing and leading all marketing efforts across the amenity-rich, 400-acre property, including initiatives celebrating the resorts golden anniversary as an iconic playground for wellness seekers, industry titans and Hollywood's elite.

DiProfio is a San Diego county resident with more than 15 years experience in hospitality marketing for leading restaurant and consumer brands. Most recently, DiProfio served as vice president of marketing & public relations of Slater's 50/50, an innovative casual dining southern California restaurant company. While there, she led the $40-million, marketing-centric company through an explosive growth period, successfully expanding from two to seven restaurants within a four year period.

Prior to joining Slater's 50/50, DiProfio managed an array of integrated marketing strategies and programs for the Bailey Gardiner creative agency in the role of public relations and social media account supervisor, where her clients included The San Diego Museum of Art and Cucina Urbana, just to name a few. Earlier, DiProfio spent seven years with Garden Fresh Restaurant Corp (operators of Souplantation/Sweet Tomatoes), where she began as divisional marketing manager and later advanced to integrated communications manager. While there, DiProfio created and managed all local, regional and national public relations and marketing campaigns, achieving a record high return on investment for the national restaurant chain.

With a passion for marketing and her alma mater, DiProfio is an instructor at San Diego State University and oversees the campus's student-run media agency Arrow Media Group. She also teaches social media strategy at San Diego State University's College of Extended Studies.

DiProfio is a graduate of San Diego State University with a Bachelor of Arts degree in Communications with an emphasis in Public Relations and enjoys spending time with her husband of nine years and their two daughters, 7 and 4.

About Omni La Costa Resort & Spa

Throughout 2015 Omni La Costa Resort & Spa celebrates its 50th anniversary as California's original destination for Mind, Body + Sport. Nestled among the beautiful coastal foothills of Carlsbad, Calif., the resort boasts 607 guestrooms and suites, an adults-only pool, the Coastal Events Center, 110,000 square feet of meeting and event space, an Athletic Club, exhilarating waterslides and two recently updated golf courses, including the Champions Course & the Legends Course, recipients of the “Gold Medal Resort” rating by Golf magazine. Honored as the #1 Wellness Spa in the Nation by Spa magazine, the 43,000-square-foot Spa at La Costa includes a private pool, waterfall showers, cafe and therapeutic reflexology path. Acclaimed restaurants - BlueFire Grill, Bistro 65 and Fuego - present an updated take on local cuisine. Also home to PFC Fitness Camp and the worldwide headquarters of The Chopra Center, Omni La Costa Resort & Spa offers continually evolving health and wellness programming as part of LiveWell La Costa. For more information on Omni La Costa, call (800) 854-5000 or visit www.lacosta.com.