Priority Bicycles Hits the Ground Pedaling with New Fleet Program

Partner with Priority Bicycles for a Greater Guest Experience

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. March 18, 2015

NEW YORK, NY (March 17, 2015) - Priority Bicycles is excited to announce its new fleet service program to the luxury vacation, resort and rental markets for a unique and memorable guest experience. Designed specifically for the hospitality industry, the new program supports community involvement by providing guests a fun and free opportunity to explore local businesses and events around lodging properties.

Priority Bicycles offer innovative engineering utilizing a greaseless belt drive in place of a messy chain, three-speed shifting, coaster breaks and rust-free components in a sleek, smart frame design. By delivering durability and quality, Priority Bicycles lower routine maintenance and resource demand to allow guests more time to explore and less equipment management for staff.

Priority launched its inaugural fleet program with the Viceroy Santa Monica luxury hotel earlier this year. As part of its hospitality services, the Viceroy bike concierge services offers free use of the bicycles to its guests.

“With an average of 310 days of sunshine in Santa Monica per year, the bikes are very popular. Priority's products are made to stand up to the consistent outings without being affected by the salty air and sandy environment,” said Spencer Yeo, Viceroy Santa Monica's general manager.

A Priority bike fleet can be customized with branded color combinations, logos, and a full suite of storage, helmets and locks.

“We see the value in collaboration and want to create programs that add to the guest experience and increase the value of the investment by lowering maintenance costs and internal resource demands,” said Dave Weiner, Priority's CEO and founder.

Priority works with partners to facilitate set up and implementation of the fleet, as well as provide marketing materials and tools to launch and maintain the success of the program. For more information or a quote on Priority Bicycle fleets, please contact Connor Swegle at [email protected].

About Priority Bicycles Priority Bicycles is a New York-based company dedicated to making cycling easier for the recreational rider by offering high-concept, low-maintenance bicycles. Founded by industry veteran and former software CEO David Weiner, Priority launched on Kickstarter in 2014 by raising $550,000 in 30-days and selling over 1,200 bicycles. Since the launch, Priority has been featured top publications across the globe garnering praise for the bicycles' beautiful design and innovative engineering, including a chain-free belt drive, rust-proof aluminum frame, upright seating, internal gear hub, and puncture-resistant tires. Priority's direct-to-consumer business model allows the company to offer their premium bicycles and full line of custom accessories at a fraction of the cost of traditional bicycle companies and retailers. For more information, visit prioritybicycles.com.

Media Contact: Casey Raymer, 208-276-8900, [email protected]