Web Marketing Association Awards TIG Global
'Best E-mail Message' for The Rittenhouse
APRIL 2, 2007. TIG Global, the leading interactive marketing company for hospitality, today announced receipt of the award for Best E-mail Message in the 2007 Internet Advertising Competition held by the Web Marketing Association. The annual, international competition recognizes outstanding achievement and results for online marketing.
The winning e-mail message (www.TIGGlobal.com/Rittenhouse/emailblast.htm), designed for The Rittenhouse of Philadelphia, showcased the hotel's "Summer Suite Upgrade" campaign. The purpose of this promotion was to drive revenue by encouraging opt-in email subscribers to book a standard room at the hotel and receive a complimentary upgrade to a suite from Aug. 1 to Sept. 10, 2006. By designing a persuasive campaign that clearly communicated The Rittenhouse's luxury brand image, TIG Global was able to market a valuable travel package to guests and increase occupancy levels at the property.
"We designed a persuasive e-mail marketing message that incorporated the tone and color palette of The Rittenhouse website (www.RittenhouseHotel.com) in order to create a seamless brand image," said Paul Peddrick, VP of creative services for TIG Global. "TIG Global's copywriters coupled the design with compelling, targeted copy and strong calls to action that directed consumers to a related landing page within The Rittenhouse website."
The award-winning e-mail campaign also drove qualified, incremental website traffic, with five percent of 2,117 opt-in recipients clicking through to the campaign landing page. Moreover, the campaign garnered a 37 percent open rate, which is significantly greater than the 25-30 percent industry average.
In addition to e-mail marketing, TIG Global provides The Rittenhouse with a strategic and comprehensive Internet marketing program that includes website design, site management and maintenance, search engine optimization, pay-per-click marketing, strategic linking, online advertising, statistical reporting and analysis, detailed revenue tracking, and proactive, consultative client support.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
