Hard Rock Rewards® Unveils Its Double Points Promotion

Guests Receive Double Hotel Points On Qualifying Rates At Participating Hard Rock Hotels & Casinos Worldwide

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. July 07, 2015

Orlando, Fla. - July 6, 2015 - Hard Rock Hotels & Casinos , with locations from Cancun and Chicago to Orlando and Punta Cana, amps up its loyalty program and unveils its double hotel points promotion through Hard Rock Rewards® - the brand's exclusive guest loyalty program. Through this promotion, Hard Rock Rewards® members are eligible to receive double hotel points on specific qualifying rates on bookings made online from July 6 - Sept. 30, 2015.

“Whether vacationers are visiting for leisure or business travel, this program gives them the opportunity to enhance their experience and enjoy our brand's unique amenities,” says Nora Swire, senior director of marketing, Hard Rock Hotels & Casinos. “Our loyal guests deserve to be treated like VIPs during their stays with us, and we're excited to continue rewarding them throughout the summer.”

Hard Rock Rewards® is free to join for all Hard Rock fans worldwide. To take advantage of the double hotel points program, Rewards® members must book using the rate code HRRDBL online during the July 6 - September 30, 2015 promotional window. The offer is valid for eligible stays completed between September 1 - November 20, 2015 at participating Hard Rock Hotels & Casinos locations.

In addition to the double hotel points program, Hard Rock Rewards® members enjoy exclusive privileges, including special invitations for Casino Players Club, room upgrades at participating hotels, property specific VIP amenities and unlimited first available priority seating at participating cafes. Hard Rock fans worldwide will enjoy the double hotel points promotion at the following participating Hard Rock Hotels & Casinos:

• Hard Rock Hotel & Casino Biloxi

• Hard Rock Hotel Cancun

• Hard Rock Hotel Chicago

• Seminole Hard Rock Hotel & Casino Hollywood

• Hard Rock Hotel Orlando

• Hard Rock Hotel Palm Springs

• Hard Rock Hotel Panama Megapolis

• Hard Rock Hotel & Casino Punta Cana

• Hard Rock Hotel Riviera Maya

• Seminole Hard Rock Hotel & Casino Tampa

• Hard Rock Hotel Vallarta

Hard Rock Rewards® is a unified guest affinity program developed to recognize and reward Hard Rockʼs dedicated fans with exclusive privileges when they stay and play at participating Cafes, Rock Shops, Hotels and Casinos worldwide. With two levels of participation available, Hard Rock fans have the choice of joining Hard Rock Rewards® for free, or upgrading to the VIP level of membership for exclusive perks and benefits fit for a rock-star.

Once enrolled, all participants gain access to rockinʼ program benefits, including monthly offers from participating Hard Rock Cafes, Rock Shops, Hotels and Casinos around the world, dedicated check-in lines, late check-outs and complimentary welcome amenities at participating Hotels - as well as a dedicated space on hardrockrewards.com to easily manage account details, track rewards and view Hard Rock locations visited on a personalized property map.

For more information on Hard Rock International or Hard Rock Rewards®, please visit www.hardrock.com or www.hardrockrewards.com.

About Hard Rock International

With a total of 200 venues in 64 countries, including 154 cafes, 21 hotels and 10 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company's two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include San Juan, Lagos and Busan, South Korea. New Hard Rock Hotel projects include Daytona Beach, Dubai, Los Cabos, Tenerife, Abu Dhabi, and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.