Charlestowne Hotels Announces Sam Trotter as Corporate Brand Strategist
Charleston, SC - Charlestowne Hotels welcomes Sam Trotter as corporate brand strategist. Responsible for brand strategy throughout Charlestowne's portfolio of hotels, Trotter's extensive knowledge of hotel operations, management, real estate and ecommerce will bring an added level of strategic vision to further position in-house marketing initiatives ahead of the industry curve.
With a background spanning domestic and international assets in his previous role at Boutique Hospitality Management in Miami as their director of ecommerce and business development; Trotter's broad based knowledge and experience within the industry provides a unique foundation to position Charlestowne Hotels for future growth.
“Sam's knowledge is a perfect fit for us as we look to continually be ahead of our competition. As online travel agencies continuously invest in increasing market share, we are also investing to mitigate their efforts with talented team members,” noted president and chief operating officer, Michael Tall. “We also look to use Trotter strategically as we work with hotel investors on development and reposition projects."
Charlestowne Hotels is an aggressive marketer of its properties and leads its peers in revPAR growth,” said Sam Trotter. “It's exciting to be with a group that is clearly positioned for continued growth.”
Trotter holds a degree in International Business and Entrepreneurship from Northeastern University in Boston, Massachusetts, and is a contributing columnist for leading trade publication, HotelNewsNow.
About Charlestowne Hotels Charlestowne Hotels is a leading full-service, top ranked hospitality management company with assets under management in fifteen states from the Atlantic seaboard to the Rocky Mountains. Charlestowne's proficiency in managing a diverse portfolio of properties, including AAA Four Diamond hotels, resorts, condo hotels and branded properties, has led to numerous industry accolades including Conde Nast's “Gold List,” "Top 100 Hotels in the US” by Travel + Leisure, Smith Travel Research's “Best Performing Hotel in the US” and numerous others. For additional information, visit www.charlestownehotels.com.
FOR MORE MEDIA INFORMATION: MICHAEL CADY [email protected] or tel. 843-300-5978
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