Shore Hotel in Santa Monica, Calif. Announces New Human Resources Director

. February 29, 2016

SANTA MONICA, CA. February 29, 2016 —Shore Hotel, the leader in sustainability among Santa Monica's luxury hotels, is pleased to announce the appointment of Laura Martinez as director of human resources to its executive team. Martinez brings more than 15 years of customer service and hospitality industry experience and will oversee human resources at the Santa Monica property.

“We are excited to welcome Laura to the Shore Hotel as she will play a vital role in the recruitment and development of talent that is a cornerstone to our continued success,” says COO Steve Farzam. “One of the hotel's mission is to provide a personable five-star experience to our guests, and we know that Laura will be integral in supporting and training our staff to excel in maintaining this standard,” Farzam goes on to say.

Martinez brings an extensive knowledge of human resources and customer service to her new role, having worked at impressive brands in the California Market. She was previously director of human resources for Petit Ermitage in West Hollywood and has held varying people services positions at Shorebreak Hotel in Huntington Beach, Hollywood Roosevelt Hotel in Los Angeles, and Erwin Hotel in Venice Beach. Martinez began her career in hospitality at Disneyland Resort in Anaheim as front desk supervisor and progressed through a number of key roles during her nine years at the resort.

About Shore Hotel

Just steps from the Santa Monica Pier, 3rd Street Promenade, Tongva Park, and the city's popular beaches and shopping districts, Shore Hotel is the newest addition to the coastline—a LEED Gold (Leadership in Energy and Environmental Design) certified property that offers eco-friendly accommodations with stunning views of the Pacific Ocean. The AAA Four Diamond property boasts an open-air, U-shaped design with stainless steel-clad trellis, outdoor “living room,” with pool, cocktail bar, water feature, and patio dining at Blue Plate Taco. Amenities on property include a fitness center, state-of-the-art meeting and special event space, a business center, in-room dining, valet, and superb access to year-round leisure activities in Santa Monica, as well as the city's beaches. The highly awarded Shore Hotel received two distinct honors in 2015: the prestigious Sustainable Quality Awards (SQA) Grand Prize and the Hospitality Sales & Marketing Association International (HSMAI) Los Angeles Best Green Hotel Award. To make a reservation at Shore Hotel, please visit www.shorehotel.com or call 800.599.1515.

Business Contact:

Ashley Rodgers
T: 310-280-9351
E: [email protected]

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